jouwweb.nl
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The Dutch WordPress Killer?
How a 36-person team is quietly eating Wix's lunch in the Netherlands
While US giants battle for global dominance, a Dutch startup with just 36 employees is generating $4.2M in revenue and attracting over 1M monthly visitors—proving that hyper-local focus can beat scaling at all costs.
"JouwWeb isn't trying to be Wix for the world. It's being Wix for the Netherlands—and that strategic narrowing is their superpower."
The Power of Obsessive Localization
With 77% of traffic from undefined (likely Netherlands) and a .nl domain as a core value proposition, JouwWeb has achieved what most SaaS companies fail at: becoming the default choice in their home market. The 62% direct traffic is telling—this isn't a company relying on SEO tricks or paid ads. It's a brand that owns its category. When Dutch entrepreneurs think 'website builder,' they type JouwWeb directly into their browser.
The Product-Led Growth Playbook
JouwWeb's 6,096 Trustpilot reviews (4.3/5) reveal a product that delivers on its promise of simplicity. The real genius? Their '6 months free' offer on Pro and Business packages isn't just a discount—it's a Trojan horse. Once users build their site and see traction, switching costs become astronomical. This is classic PLG: let the product sell itself, then monetize the success. The 29% organic traffic suggests they're not even trying that hard on SEO, yet they rank for high-intent keywords.
The tech stack reveals a pragmatic approach: jQuery and Tailwind CSS for rapid development, PWA capabilities for mobile users, and Google Analytics for data-driven decisions. They're not chasing the latest JavaScript framework—they're shipping features that work. This is a team that prioritizes execution over trends, which explains how they can compete with billion-dollar giants with just 36 people.
- Direct traffic dominance (62%) signals brand ownership, not just search visibility
- Hyper-local focus creates moats that global players can't easily replicate
- Trustpilot reviews (6,096) prove product-market fit in their niche
- Revenue per employee of $116K shows efficient operations
JouwWeb proves that winning locally beats losing globally
In a world obsessed with scale, this Dutch startup shows that deep market understanding and obsessive customer focus can create defensible businesses—even against giants. For founders, the lesson is clear: don't try to beat Wix everywhere. Pick one market, own it completely, and build something that feels indispensable to a specific community.
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5 keywordsHow is Jouwweb's SEO?
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#1 Gratis website maken 2026 | Met .NL domein - JouwWeb - JouwWeb
Maak als beginner in een paar stappen je eigen website inclusief gratis .NL-domeinnaam. Aanbieding: ontvang de Pro- en Business-pakketten nu 6 maanden gratis.
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Reviews (20)
Very Helpful and resourceful
Very Helpful and resourceful
Hi Sandy, Thanks for the review. So nice to hear that you found us helpful and resourceful. Kind regards, Team JouwWeb
Super Oke
Super super Oke
Beste, Bedankt voor je review! Vriendelijke groet, Het JouwWeb-team
Working with Jouwweb is really…
Working with Jouwweb is really fantastic. Its easy to use for a simple person that does not have a lot of experience with other webtools. For a webshop with under 1000 products its the best you can have. Only 1 side note, it would be nice to upload bulk products by CSV files. maybe for the future. Their customer support is amazing, they go the extra mile if needed even when you as a customer is a pain.. they stay professional and encounter it with professionalism. Overall 10
Hi Justin, Thanks for your review. That's so nice to hear! Kind regards, Team JouwWeb
The best provider for Web services
I like especially the tools and all the news things that jouwweb has provided for Likol-souwwel.cat and I hope that the adventure continues! Good luck and thanks for all.
Hi, Thanks a lot for your 5-star review! We're happy to hear you're enjoying our service. Wishing you all the best! Best, The JouwWeb Team
Very easy to build and update your website.
Very easy to build a website.
Hi, Thank you so much for your positive review! We're thrilled to hear that you find building and updating your website very easy. That is exactly our goal: to make creating a website simple and accessible for everyone. We're glad it's working so well for you! We wish you lots of success and enjoyment with your website! Kind regards, The JouwWeb Team
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About jouwweb.nl
Maak als beginner in een paar stappen je eigen website inclusief gratis .NL-domeinnaam. Aanbieding: ontvang de Pro- en Business-pakketten nu 6 maanden gratis.
Company Overview
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Technology Stack
jouwweb.nl uses 13 technologies across their website including Microsoft Ads, SpeedCurve, Google Tag Manager, Lazy Loading, Priority Hints, and more.
Advertising
Microsoft Ads
Analytics & Marketing
SpeedCurve, Google Tag Manager, Google Analytics
Performance
Lazy Loading, Priority Hints
Web Standards
Open Graph, PWA
UI Libraries
DaisyUI
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
jouwweb.nl receives approximately 1.1M monthly visitors and ranks #43,862 globally. The website has a bounce rate of 40% with visitors viewing an average of 5.2 pages per visit. Users spend an average of 4:26 on the site.
The majority of jouwweb.nl's traffic comes from undefined, undefined, .
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