july.com
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July: The $37M Luggage Unicorn in Disguise
How a DTC brand is winning the travel game with 650k monthly visitors
In a market dominated by Samsonite and Rimowa, July emerged from nowhere to claim $37.7M in revenue by obsessing over the last 1% of the travel experience. This isn't just luggage—it's a lifestyle brand that turned 'boring suitcases' into a cult following.
"July doesn't sell luggage—they sell the feeling of being a 'good traveler.' That emotional positioning is worth millions."
The Growth Engine
With 45% organic search and 45% direct traffic, July has achieved what most DTC brands dream of: brand recall that converts. Their keyword strategy is masterful—ranking for 'july luggage' (9,290 monthly searches) while the broader term 'suitcase' gets 92K. They own their name, but they're not just relying on it.
The Community Flywheel
Their social presence is textbook DTC 2.0. Not just Instagram aesthetics—TikTok content, Facebook community building, and Instagram storytelling all feeding the same narrative. 105 Trustpilot reviews at 3.6/5 shows they're still optimizing, but the volume proves they're moving product.
What's fascinating is their tech stack: Tailwind CSS, Bootstrap, Ant Design, and PWA capabilities. They're not reinventing the wheel—they're shipping fast with proven tools. The use of Swiper and Slick for carousels suggests heavy product-focused UX. They're optimizing for conversion, not vanity metrics.
- 100-day trial period: A bold move that de-risks purchase for skeptical travelers
- Founder-led strategy: Athan Didaskalou brings design-first thinking to a commodity category
- UK-first positioning: The domain and messaging are UK-centric, but the traffic suggests global appeal
The Bottom Line
July proves that even in saturated markets, brand beats product. They're not selling luggage—they're selling the identity of a modern traveler. With 151 employees and $37M in revenue, they're at the inflection point where scale meets sustainability. The question isn't whether they can grow—it's whether they can maintain their brand soul as they do.
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Open Graph Image
https://july.com/static/8684d4f65db405c8bbec905312487d7b/fcb2f/Banner_9a089dda0b53c41c40a5f90feee733e1_6ee6dae2cc.jpg
Meta Tags
July®️ UK | Luggage Bags & Travel Suitcases UK | July
Focus on the parts of travelling you love with July®️ luggage and travel accessories. Try us for 100 days.
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July
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Reviews (20)
Fantastic customer service
I had a fantastic customer service experience in the Rosebery store. The staff member I dealt with was friendly and professional, and she resolved my warranty enquiry efficiently. It was so refreshing to have a customer experience like that.
Congrats on the great hiring
The staff in your Bondi Junction store were warm, amusing, genuinely interested and enthusiastic about my purchase. They created a lovely atmosphere in what was a very elevated shopping experience. I have sent a half a dozen friends to that store to make the same purchase because I was very impressed by the bag and the brand.
No issues or fuss with the order
No issues or fuss with the order. Bag was delivered in good and neat condition.
Thumbs up for the July Tote
Recently purchased the July large Tote and used it on a recent flight. I am impressed by all the features it incorporates. Simple, practical and stylish.
Warranty Issue
I bought a Trunk Plus just over a year ago and a cabin bag recently. I had a warranty issue with the trunk on a recent trip and the customer service was first class. A couple of uploaded videos and a quick turnaround review and all was resolved. A suitable replacement or gift card was immediately offered. The product is great to use but the customer service is just as good. Brand building stuff from them, Thank you
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About july.com
Focus on the parts of travelling you love with July®️ luggage and travel accessories. Try us for 100 days.
Company Overview
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Phone Numbers
Technology Stack
july.com uses 24 technologies across their website including Adobe Fonts, Google Fonts, HSTS, Amazon Web Services, AWS CloudFront, and more.
Fonts
Adobe Fonts, Google Fonts
Security
HSTS
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Advertising
DoubleClick Floodlight, Microsoft Ads, Twitter Pixel, LinkedIn Insight Tag +2 more
E-commerce & Payments
Afterpay
Analytics & Marketing
Google Tag Manager, Google Analytics
Traffic & Audience
july.com receives approximately 654.9K monthly visitors and ranks #57,404 globally. The website has a bounce rate of 54% with visitors viewing an average of 5.4 pages per visit. Users spend an average of 1:17 on the site.
The majority of july.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about july.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit july.com directly at https://july.com.