While Stripe dominates headlines, Juspay is building the invisible infrastructure that actually moves money across Europe. With 1.6M monthly visitors and a 1,678-person team, they're not just processing payments—they're orchestrating Europe's fragmented payment landscape into a single, compliant engine.

"Juspay doesn't compete with Stripe—it completes Stripe where Europe's complexity breaks down."

The traffic data tells a story of market dominance. With 89.8% of traffic from a single country (likely India, given the founders' backgrounds), Juspay has conquered one market completely. But the real opportunity is in the 3.9%, 1.9%, and 0.8% segments—European markets where they're expanding their orchestration play. The 4% organic search traffic is surprisingly low for a company this size, suggesting they're winning through partnerships and direct sales rather than SEO.

• 11.9M monthly visits with 32% direct traffic = massive enterprise stickiness
• 1,678 employees and $340.6M revenue = 1:1 employee-to-revenue ratio (highly efficient)
• 774,202 backlinks = strong domain authority in fintech
• Top keywords show enterprise focus: 'juspay login' (650/mo) over generic payment terms