paytm.com
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Paytm: India's Digital Wallet Behemoth
How a $3.9B revenue giant built a financial super-app with 14M monthly visitors
In 2010, Vijay Shekhar Sharma launched a simple mobile recharge platform. Today, Paytm processes billions in transactions and dominates India's digital payments landscape, proving that a single app can become a country's financial backbone.
"Paytm isn't just an app—it's India's primary financial infrastructure, processing payments for 300M+ users with the simplicity of a QR code."
The Growth Engine
Paytm's 14.4M monthly visits reveal a user base that doesn't just transact—they depend. With 46% direct traffic and 50% organic search, the brand has achieved rare recognition: users don't Google 'digital wallet,' they Google 'Paytm.' The keyword data exposes their expansion strategy—'paytm train,' 'paytm flights,' and 'paytm business' show a clear pivot from pure payments to a full-stack financial ecosystem.
User Behavior & Trust Gap
Here's the contradiction: 14M monthly users generate only 157 Trustpilot reviews with a 1.7/5 rating. This isn't a product problem—it's a perception gap. Indian users trust Paytm with their money (evidenced by 90.8% domestic traffic) but don't voice satisfaction on Western review platforms. The real metric? 50% organic traffic means users actively seek the service, not just tolerate it.
The tech stack reveals a lean, scalable infrastructure. Cloudflare for CDN, Google Analytics for data, and lazy loading for performance—Paytm prioritizes speed over complexity. With 21,498 employees generating $3.9B revenue, they achieve ~$182K revenue per employee—efficient for a fintech operating in a price-sensitive market.
- Dominant brand recall: 'Paytm' alone drives 251K monthly searches
- Ecosystem expansion: From recharges to flights, trains, and business payments
- Infrastructure efficiency: Cloudflare + HSTS ensures security at scale
The Indian Super-App Blueprint
Paytm proves that deep vertical integration beats horizontal expansion when building for a specific market
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Traffic & Engagement
Rankings
Backlinks & Authority
Search Traffic
Top Organic Keywords
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Device Distribution
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5 keywordsHow is Paytm's SEO?
Meta Tags
Paytm: Secure & Fast UPI Payments, Recharge Mobile & Pay Bills
Send money with UPI using any bank account. Recharge mobile and pay bills.
H1 Tags
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Paytm
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Reviews (20)
Highly Popular UPI Platform in india
Highly Popular UPI Platform in india
Good payment
Good payment
Pehle acha tha ab har transaction pe…
Pehle acha tha ab har transaction pe problem kyun aati hai? Merchant ne scan kar liya fir bhi paisa kat gaya aur merchant ke paas nahi pahucha complaint karni padi
The worst support ever I lost my 30,000…
The worst support ever I lost my 30,000 because of the company, don't use this.
I LIVE IN SURAT
I LIVE IN SURAT , A GUY NAMED ABHISHEK AND HIS CO PARTNER UIYAZ WERE TOO UNHELPFULL THEY GOT THE MONEY FOR ATTACHING THE PAYTM SPEAKER AND DIDNT ATTACHED IT PROPERLY AND WENT HOME SAYING "HO GYA H MANJHA LEKE AANA H PATANG UDANI H " ,PARTY MAI JANA H ,AND WENT . SO UNHELPFULL I WANT A PROPER ANSWER FOR IT .
Frequently Asked Questions about Paytm
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About paytm.com
Send money with UPI using any bank account. Recharge mobile and pay bills.
Company Overview
paytm.com Social Media
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Email Addresses
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Technology Stack
paytm.com uses 8 technologies across their website including Google Fonts, HSTS, Cloudflare, and more.
Fonts
Google Fonts
Security
HSTS
Cloud & Hosting
Cloudflare
Advertising
DoubleClick Floodlight, Google Ads
Analytics & Marketing
Google Tag Manager, Google Analytics
Performance
Lazy Loading
Traffic & Audience
paytm.com receives approximately 14.4M monthly visitors and ranks #3,501 globally. The website has a bounce rate of 33% with visitors viewing an average of 4.4 pages per visit. Users spend an average of 2:48 on the site.
The majority of paytm.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about paytm.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit paytm.com directly at https://paytm.com.