While Silicon Valley chases AI unicorns, Justrite quietly generates $426.6M annually selling safety cans and cabinets to factories worldwide. This isn't a startup—it's a 100+ year-old industrial fortress that has mastered the boring but critical business of preventing workplace disasters.

"Justrite doesn't sell products—they sell compliance, insurance, and the peace of mind that comes from knowing your facility won't burn down."

The tech stack tells a story of a mature company optimizing for conversion, not innovation. jQuery and Bootstrap suggest legacy systems, while Hotjar and Google Analytics show they're obsessively tracking every visitor. The absence of modern frameworks like React or Vue is telling—this isn't a tech company pretending to be one. They're a manufacturing company that happens to have a website, and that's exactly why they succeed.

• Their 72.6% 'undefined' country traffic likely means they're filtering US traffic through enterprise VPNs—true B2B behavior
• Trustpilot's 3/5 rating from only 3 reviews suggests they don't prioritize direct-to-consumer feedback loops
• The 'Build-a-Berm' system keyword (370 monthly searches) shows they've created proprietary product categories that competitors can't easily replicate