kabo.co
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Kabo: The Canadian Bet on Fresh Dog Food
Analyzing a $6.8M revenue startup navigating the crowded pet food market.
In a market saturated with legacy kibble giants, Kabo is betting that Canadians will pay a premium for fresh, vet-approved meals delivered to their doorstep. But with a 2.7-star Trustpilot rating and modest traffic, is this DTC pet brand a high-growth opportunity or a cautionary tale in a crowded vertical?
"Kabo isn't just selling dog food; they're selling the convenience of a subscription model to a demographic that views pets as family."
The Target Demographic
Kabo’s traffic profile reveals a brand fighting for visibility in a noisy space. With only ~21k monthly visits and a global rank hovering around #1.2M, they are a niche player compared to giants like The Farmer's Dog. Interestingly, 53% of their traffic is organic, suggesting they are capturing intent for specific queries like 'what is guar gum dog food'—a sign of educated, skeptical pet owners doing their homework before buying.
The Revenue Reality
Generating $6.8M with just 34 employees indicates impressive efficiency, roughly $200k revenue per employee. However, the lack of funding data suggests they are bootstrapped or have reached a plateau. The revenue figure is respectable for a Canadian-only operation, but the low traffic numbers imply a high customer lifetime value (LTV) is necessary to sustain the business without massive scale.
The brand's keyword strategy highlights a focus on specific dietary concerns—hypoallergenic salmon recipes and specific breed needs (like Alapaha Blue Blood Bulldogs). This long-tail approach is smart for conversion but limits top-of-funnel growth. They aren't competing for 'dog food' broadly; they are fighting for 'dog food for picky eaters.'
- Bootstrapped Efficiency: $6.8M revenue with a lean 34-person team.
- Niche SEO Strategy: Captures high-intent, specific dietary queries rather than broad keywords.
- Canadian Focus: Limited geographic expansion visible in current data, despite US hints in headlines.
- Reputation Risk: A 2.7-star rating across 875 reviews suggests significant operational or product quality friction.
The Verdict: A Regional Contender
Kabo proves the DTC pet food model can work in Canada, but scaling requires fixing the reputation gap.
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Dog Food Delivery I Kabo
Kabo is Canada's go to, vet approved, fresh dog food delivery service. Made with human-grade ingredients and tailored to your dog. Free delivery to your door.
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Reviews (20)
I moved to Canada with my dog for six…
I moved to Canada with my dog for six months and I am so glad I found Kabo. I am vigilant when it comes to my dogs food and gut health. Kabo has provided with easy, accessible fresh food for my Lola. It is high quality and my dog loves it. I always top it with some freeze dried treats and wild caught slamon skins and yogurt for extra nutrition. As my dog has been through many vaccinations and treatments so she can go to Australia, Kabo has helped me to keep her immune system happy and strong. Thanks guys!
This food smells and looks just like…
This food smells and looks just like it's homemade in your kitchen... Willy Nelson gobbles it up
You and your pet can trust!
I don’t have anything to say other than “Thank You”. I feel blessed to have someone who cares for my dog as I do. Please keep up the great work and effort in keeping our pets healthy and cared for. Not sure what we would do without you, our day to day is much easier with your services and our busy schedules. The food always comes fresh and on ice. I can’t say enough about Kabo as they truly care about our 4 legged friends. ❤️
Experience with Kabo
Ordered first package at 20% off. Following order when back on the site and found there was a 50% off for first orders. Wrote company asking why I was not offered the 50% off and asked for either refund of the difference or credit my account. Response from company was the IT technician neglected to remove this offer. In my mind this is not ethical business practice. Went on site again, 50% off removed BUT there was a 25% off offer for first time package. I did not bother to contact again as thought there would be another IT error explanation. I will purchase another package as my 14 year old chihuahua requires nutrient canine food as I fear my home made food for him does not have all the nutrients he needs. The food is dry following defrost but I add home made turkey or chicken broth to add a bit of moisture. Depending on my dog's continued appetite for this product, I may or may not order a third package.
Terribly Poor Customer Service, Communication & Missed Deliveries
Kabo is terrible at sending out communication to their customers when there are changes to their order, they are having issues with a certain recipe and cannot supply, there will be a change in their delivery schedule, delivery delays due to holidays, etc. There have been multiple times where we have not received our food delivery and there was zero communication from Kabo yet every time they have charged us for the food. They do not send out any notice in advance if there will be a change which doesn’t allow you to prepare by placing an extra order in advance to have food on hand for when they can’t supply. You don’t find out your food isn’t arriving until the day it’s supposed to arrive. For example, apparently, they couldn’t ship food over the holiday period (they blamed the carriers). If I had known, they weren’t shipping over the holidays I would have placed an additional order to arrive before the holidays to do me until their regular deliveries resume. Not only is their communication terrible but so is their customer service. They don't take ownership of their mistakes and they also pick and choose when to reply. Again, I did not receive my last shipment, I was charged for it, I have no idea if I will even receive it, and now I'm not getting any replies from Kabo. Believe all the bad reviews, they are real, and it is the experience you will have with this company. The food quality, recipes, food packaging, delivery packaging are all great, so is the concept of having food delivered to your door on a set schedule of your choice; they just have no idea how to run a business and effectively communicate. Unfortune.
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About kabo.co
Kabo is Canada's go to, vet approved, fresh dog food delivery service. Made with human-grade ingredients and tailored to your dog. Free delivery to your door.
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Technology Stack
kabo.co uses 26 technologies across their website including Adobe Fonts, Google Fonts, HSTS, Webflow, and more.
Fonts
Adobe Fonts, Google Fonts
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HSTS
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Webflow
Cloud & Hosting
AWS CloudFront, Cloudflare
Email Marketing
Klaviyo
Advertising
DoubleClick Floodlight, Microsoft Ads, Snapchat Pixel, Pinterest Tag +4 more
Traffic & Audience
kabo.co receives approximately 21.3K monthly visitors and ranks #1,265,187 globally. The website has a bounce rate of 48% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:22 on the site.
The majority of kabo.co's traffic comes from undefined, undefined, .
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