kalamuna.com
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Kalamuna: The $3.7M Digital Activist
How a niche agency targets social change with Drupal and WordPress.
In a sea of generalist agencies, Kalamuna has carved out a high-impact niche: designing and building websites exclusively for social change organizations. With a lean team of 32 and $3.7M in revenue, they prove that specialization beats scale.
"They aren't just building websites; they're building digital infrastructure for movements."
The Tech Stack of Impact
Kalamuna doesn't chase shiny objects. They double down on proven open-source powerhouses: Drupal and WordPress. This isn't a legacy choice; it's a strategic one. By mastering these platforms, they offer social change organizations the flexibility and control they need to scale their missions without locking into proprietary black boxes.
The Revenue Reality
At $3.7M revenue with 32 employees, Kalamuna generates roughly $115k per head. This is a lean, efficient operation typical of specialized agencies. They aren't chasing VC funding or rapid scaling; they're building a sustainable business model that prioritizes client impact over hyper-growth.
- Niche Focus: Exclusively serving social change organizations.
- Tech Stack: Deep expertise in Drupal and WordPress ecosystems.
- Geographic Reach: Operates across the USA and Canada.
- Traffic Source: 50% of traffic comes from organic search, indicating strong SEO authority in their niche.
Their traffic data reveals an interesting quirk. The top keyword 'wordpressit' (6,260 volume) suggests they capture broad CMS interest, while specific searches like 'kalamuna accessibility' (100 volume) show they own the accessibility conversation in their niche. This blend of broad capture and deep specialization is a sophisticated SEO play.
The Verdict: Niche is the New Scale
Kalamuna proves you don't need to serve everyone to build a multi-million dollar business.
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Meta Tags
Home | Kalamuna
Kalamuna is a digital agency in the USA and Canada. We design, build, and support Drupal and WordPress websites for social change organizations.
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About kalamuna.com
Kalamuna is a digital agency in the USA and Canada. We design, build, and support Drupal and WordPress websites for social change organizations.
Company Overview
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Technology Stack
kalamuna.com uses 24 technologies across their website including Vimeo, YouTube Embed, Font Awesome, Google Fonts, HSTS, and more.
Video
Vimeo, YouTube Embed
Fonts
Font Awesome, Google Fonts
Security
HSTS
CMS
Drupal, WordPress
CDN
cdnjs, jsDelivr
Cloud & Hosting
Cloudflare
Traffic & Audience
kalamuna.com receives approximately 6.0K monthly visitors and ranks #3,357,007 globally. The website has a bounce rate of 40% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:06 on the site.
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