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kdka.com
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kdka.com

15 technologies
VerifiedVisit2.4K/mo$61M27215 Tech22 Leads
Deep Dive

KDKA.com: The Local News Titan Trapped in Digital Limbo

A $61M revenue legacy brand with a shockingly small digital footprint. Where is the audience?

KDKA is a Pittsburgh institution, a broadcasting giant that practically invented radio news. But its digital flagship, kdka.com, looks less like a modern media engine and more like a relic operating on life support, generating a mere 2,377 monthly visits despite a $61.3M revenue operation.

$61.3M
Annual Revenue
2,377
Monthly Visits
272
Employees
#8.4M
Global Rank

"KDKA is a legacy giant with a startup-sized web presence. They are leaving millions on the table."

The Revenue Disconnect

The numbers don't just suggest a gap; they scream a strategic failure. With 272 employees driving $61.3M in revenue, the average revenue per employee is a healthy $225k. However, the web traffic metrics are virtually non-existent. This suggests the vast majority of their value is locked in legacy cable bundles and broadcast advertising, while the digital growth engine is either stalled or completely mismanaged.

Tech Stack Paradox

The site runs on a modern stack—Tailwind CSS, Bootstrap, jQuery, and PWA capabilities. They have the technical ingredients for a fast, responsive experience. Yet, the user engagement is negligible. This isn't a technical debt issue; it's a distribution and product-market fit failure. They built the car, but nobody is driving it.

The structural issue is evident in the data void. There are no top keywords, no significant organic traffic, and a global rank that places them in the internet basement. For a brand with 'CBS' in its name and a history dating back to the dawn of radio, this digital invisibility is a cautionary tale for legacy media companies.

  • Massive Revenue vs. Negligible Web Traffic: The core paradox of the business.
  • Modern Tech Stack: Using tools like Tailwind and PWA, yet failing to capture audience.
  • Social Footprint: Active on TikTok, Twitter, and YouTube, but the main site acts as a dead end.
  • Legacy Dependency: Revenue likely derived from linear TV, masking the digital rot.
No organic search presence
Strong brand equity in Pittsburgh
Global rank is in the bottom 10%
Healthy $61M revenue stream
Traffic volume is statistically irrelevant
Modern frontend technology choices

The Digital Ghost

KDKA.com is a ghost ship—technically afloat but invisible to the modern internet. For investors and founders, it's a stark reminder: revenue today does not guarantee relevance tomorrow.

What tech stack does Kdka use?

17 detected
Security1
Forms1
Scheduling1
Customer Support1
A/B Testing1
Performance1
UI Libraries2
JavaScript Libraries1
Tracking & Analytics2
G
Google Analytics
I
Intercom

How much traffic does Kdka get?

Traffic & Engagement

2.4K
Monthly Visits
1.0
Pages/Visit
0:00
Avg. Duration
100%
Bounce Rate
Monthly Traffic Trend-65%
6.8K
Oct 2025
Oct
5.1K
Nov 2025
Nov
2.4K
Dec 2025
Dec

How is Kdka's SEO?

Open Graph Image

OG Image preview
og:image

https://assets1.cbsnewsstatic.com/hub/i/2023/03/17/d5241fec-c217-4a8d-9cd6-f7c48c5410ee/social-seofeatured-pittsburgh.jpg

Meta Tags

title79 chars

CBS Pittsburgh - Breaking Local News, First Alert Weather & KDKA Investigations

description49 chars

Latest breaking news from KDKA-TV CBS Pittsburgh.

languageEN-US

Schema Types

NewsMediaOrganizationBreadcrumbListCollectionPage

Who works at Kdka?

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What do customers think of Kdka?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Kdka

What is Kdka's Revenue?
Kdka generates approximately $61M in annual revenue. With 272 employees, that's $225,500 per employee.
What does Kdka do?
Latest breaking news from KDKA-TV CBS Pittsburgh.
How fast is Kdka growing?
Kdka employee count has changed by 4% year over year.
What technologies does Kdka use?
Kdka uses 15 technologies across their website including Security, Advertising, Forms. Key technologies include HSTS, DoubleClick Floodlight, Typeform.
Who are Kdka's competitors?
Kdka's main competitors include Butler County Radio Network, PBS39, Tuscarora School District, Koi-Fly Creative, The Daily Item. These companies operate in similar markets and compete for the same customer base.

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What are Kdka's key pages?

Export kdka.com Data

Download the complete tech stack, analytics, leads, and company data for kdka.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

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About kdka.com

Latest breaking news from KDKA-TV CBS Pittsburgh.

Company Overview

kdka.com
Website
arts_and_entertainment
Industry
#8,430,760
Global Rank
2.4K
Monthly Visitors
15
Technologies
22+
Employees

kdka.com Key Pages

Technology Stack

kdka.com uses 15 technologies across their website including HSTS, DoubleClick Floodlight, Typeform, and more.

Security

HSTS

Advertising

DoubleClick Floodlight

Forms

Typeform

Scheduling

Cal.com

Customer Support

Intercom

A/B Testing

Optimizely

Traffic & Audience

2.4K
Monthly Visits
100%
Bounce Rate
1.0
Pages/Visit
0:00
Avg. Duration

kdka.com receives approximately 2.4K monthly visitors and ranks #8,430,760 globally. The website has a bounce rate of 100% with visitors viewing an average of 1.0 pages per visit. Users spend an average of 0:00 on the site.

Frequently Asked Questions

What is kdka.com?
Latest breaking news from KDKA-TV CBS Pittsburgh.
What technologies does kdka.com use?
kdka.com uses 15 technologies including HSTS, DoubleClick Floodlight, and 9 more. View the full tech stack analysis above.
How do I contact kdka.com?
You can contact kdka.com via email at [email protected] or through their contact page.
What are kdka.com's social media accounts?
kdka.com is active on tiktok, twitter, youtube, facebook, instagram. You can find links to all their social media profiles in the social section above.
How popular is kdka.com?
kdka.com receives approximately 2.4K monthly visitors and ranks #8,430,760 globally. Traffic is declining by 53.3% month-over-month.

Related Searches

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This page provides publicly available information about kdka.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit kdka.com directly at https://kdka.com.