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Keboola: The Unsexy Powerhouse of Data
Why 70 employees are quietly winning the data pipeline race
While everyone chases the AI hype cycle, Keboola is building the industrial-grade plumbing that actually makes AI work. This isn't another shiny dashboard—it's the infrastructure layer that turns data chaos into competitive advantage.
"Keboola doesn't sell AI dreams—it sells the plumbing that makes AI real."
The Efficiency Playbook
With $8.8M in revenue from just 70 employees, Keboola generates over $125K per employee—a remarkable efficiency ratio for a data platform. This isn't a company burning cash on growth; it's a disciplined operator that understands unit economics. Their 45% organic traffic share proves they've built a self-sustaining acquisition engine where the product sells itself through technical merit, not marketing spend.
The Search Anomaly
Their keyword strategy reveals a fascinating insight: people search for 'dbt and airflow difference' and 'tyler munis software'—terms that signal deep technical evaluation, not casual browsing. This is a buying audience, not a tire-kicking crowd. When prospects are comparing you to dbt and Airflow, you're already in the enterprise procurement conversation.
The tech stack tells its own story: jQuery, Bootstrap, and Ant Design might seem dated, but this is a team optimizing for reliability over flash. They're not rebuilding their UI every six months—they're fixing data pipelines. The presence of DaisyUI and Tailwind suggests modernization is happening, but only where it matters.
- Production-ready from day one: No 'it works on my machine' excuses
- Error handling built-in: Because pipelines fail at 2 AM, not during demos
- Governance as a feature: Not an afterthought for the CISO crowd
- AI-powered automation: Actually useful, not just buzzword-compliant
The Real Money Is in the Pipes
Keboola wins by being the boring infrastructure that powers exciting AI. While others chase the spotlight, they're owning the plumbing—and that's where the real value lives.
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Keboola - Unified data & AI orchestration platform
Build and automate AI-powered data pipelines with Keboola. Get reliability, error handling, and governance—production-ready from day one.
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Great for ETL with some additional benefits
On Keboola I like the fact, that it's easy to connect to various different data sources and I love the governance part of it.
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About keboola.com
Build and automate AI-powered data pipelines with Keboola. Get reliability, error handling, and governance—production-ready from day one.
Company Overview
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Technology Stack
keboola.com uses 20 technologies across their website including Google Fonts, HSTS, reCAPTCHA, Webflow, and more.
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Google Fonts
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HSTS, reCAPTCHA
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Webflow
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unpkg, jsDelivr
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AWS CloudFront, Cloudflare
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Microsoft Ads
Traffic & Audience
keboola.com receives approximately 50.4K monthly visitors and ranks #509,101 globally. The website has a bounce rate of 40% with visitors viewing an average of 4.1 pages per visit. Users spend an average of 0:54 on the site.
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