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Kering.com: The Digital Front of a Luxury Empire
How a French giant uses its corporate site to define modern, sustainable luxury
Kering isn't just selling luxury; it's selling a future. With a corporate site that mirrors the elegance of its brands, Kering.com is the digital nerve center for a $16.5B empire built on Gucci, Saint Laurent, and sustainability.
"Kering isn't just a holding company; it's a tech-enabled luxury platform with a sustainability engine."
The Silent Traffic Engine
With 770k monthly visits and 43% direct traffic, Kering.com operates like a high-end digital fortress. Unlike consumer sites, its traffic isn't driven by impulse buys but by authority—job seekers, investors, and press flocking to the source. The 39% organic search share reveals strong brand equity, with 'Kering' alone commanding 51k monthly searches.
The Tech Stack Paradox
Kering's tech stack is a fascinating contradiction. It uses enterprise staples like Bootstrap and Ant Design alongside modern tools like Tailwind CSS and PWA capabilities. This isn't a flashy stack—it's a pragmatic one. The presence of Swiper and Lazy Loading suggests a focus on performance and visual storytelling, critical for a group that needs to showcase 12+ luxury brands without slowing down the site.
The site's structure is meticulously organized, with clear pathways to finance, contact, and privacy sections. However, the Trustpilot rating of 2/5 (based on 10 reviews) signals a gap between corporate branding and user experience—a common challenge for conglomerates where the corporate site serves multiple stakeholders with conflicting needs.
- Sustainability as a core narrative: The site prominently features ESG initiatives, aligning with Kering's 'Luxury at the service of creation' motto
- Global reach with local nuance: Traffic is distributed across undefined regions (likely due to data aggregation), but the multilingual structure suggests deep localization
- Employer branding focus: 'Kering Careers' is the second most-searched keyword, indicating the site serves as a talent magnet
Kering.com is a B2B luxury platform, not a storefront
It's the digital backbone for a $16.5B empire—prioritizing authority over conversion, and sustainability over sales
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Kering: global luxury group | Kering
As a world-class Luxury group, Kering promotes a modern and sustainable luxury at the service of creation that translates into unique and authentic experiences.
Kering: global luxury group
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Reviews (8)
After wearing a new pair of Maui Jim…
After wearing a new pair of Maui Jim sunglasses that cost £130 for a single day, I put them in the case provided. Upon opening the case the next day, I discovered that the sunglasses had warped and bent in accordance with the shape of the case. I returned this item expecting a replacement pair; however, the manufacturer - Kering Eyewear - claimed that the damage was due to "improper maintenance" with no further explanation provided. Shade Station has taken no accountability for this false claim made by the manufacturer of sunglasses that they sell. Furthermore, they have not made the appropriate effort to resolve this utterly unacceptable and unreasonable excuse for rejected a warranty claim. I am incredibly disappointed with service that I have recieved. I have since emailed Kering Eyewear, but with no response.
Kering Group like LMVH coerced and…
Kering Group like LMVH coerced and partook in creative theft, while simultaneously threatening and coercing me to assert false dominance over an actual creative (they do not generate designs of their own, they steal from vulnerable individuals who keep their creative works concealed within digital files). They, like LMVH and music labels sent me death threats and repetitively utilized subliminals to hide their direct threats towards myself, attempting to psychologically destabilize myself along with my health. Multi-millions were generated by their companies based on my creations, and was never compensated at all towards what I created. As I’m strengthening myself fully, I plan to sue all of them in an intellectual property/cyberstalking and beyond this case to retrieve reparations towards what they have done to myself and others like me. Keep in mind who owns these companies, I am a black creative and this is not unheard of by these collectives. Oh, and they placed me in financial ruin so I wouldn’t be able to escalate my case immediately, while attacking me daily.
I had a great pair of Maui Jim…
I had a great pair of Maui Jim sunglasses, they were purchased in 2018 but in perfect condition. I want to get new lenses with my current prescription so I sent them to Maui. WHAT A HUGE MISTAKE!!! Maui lost my glasses, so after a month of not finding my glasses I was told I could pick out a new pair. The problem is now that Kering had purchased this company the sunglasses are ugly, cheap looking, and cheaply made. I would never buy any of the frames currently available, but now I’m stuck with an expensive pair of sunglasses that are junk!! This company has ruined the Maui Jim brand.
Maui Gym Now Kering: Terrible decline in everyday
Maui Gym were bought out by Kering in 2022 from what I read. This summer, 2024, I wanted to buy another pair of Maui Gym prescription sunglasses as the ones bought in 2017 were getting pretty old. Oh Boy, how they have gone down hill. The cost should have been £600 which is a huge amount. So first pair, after less than 1 week had circles appear on the lenses, these were returned. Replacement pair number 2 had scratches on the lenses so my optician refused to hand them over so they went back. Replacement pair number 3 on arrival at the opticians had the right rim of the Frame all scratched so they went back. Replacement pair number 4 (and now 4 months into order and no glasses to wear and the summer is over!!) had had the wrong lenses put into the frame!!!! Was I prepared to go for a 5th pair? NO. Don't get me wrong my opticians and the ladies there were fantastic, but Maui Gym (now Kering) were shocking. Also to note, the quality of frames are terrible, very flimsy, poor strength to frames the list goes on. In addition, I also learnt that after the wrong lenses were put into pair number 5, the company person who spoke to my opticians had the nerve to say they were correct they just look different with the frames.Little did this rep know my old Frame had the lenses I wanted and they were not grey!!! Further to then ask the opticians to put in the correct lenses if they sent them was appalling. I was paying for what was meant to be top end prescription sunglasses from a top end company: Do they genuinely think asking someone to do their work is high end or even any where near acceptable? Do I think Maui gym and Kering were attempting to rip me off? Yes, absolutely. My honest advice, DO NOT BUY. In the end I've gone for a great pair of high spec Nikon lenses for my prescription sun glasses. Kering/Maui gym you should be ashamed off yourselves treating customers like this.
Purchased a $500 pair of Gucci…
Purchased a $500 pair of Gucci sunglasses that came with a Kering warranty. During the warranty period the CHEAP polarizing filter started peeling and Kering would not repair nor offer credit. awful. sucks when someone has a monolopy over something. DO NOT BUY GUCCI SUNGLASSES or preferably anything serviced by Kering.
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About kering.com
As a world-class Luxury group, Kering promotes a modern and sustainable luxury at the service of creation that translates into unique and authentic experiences.
Company Overview
kering.com Social Media
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Technology Stack
kering.com uses 15 technologies across their website including YouTube Embed, OneTrust, Zendesk, and more.
Video
YouTube Embed
Privacy & Consent
OneTrust
Customer Support
Zendesk
Analytics & Marketing
Google Tag Manager
Performance
Lazy Loading, Priority Hints
Web Standards
Twitter Cards, PWA
Traffic & Audience
kering.com receives approximately 770.1K monthly visitors and ranks #76,063 globally. The website has a bounce rate of 45% with visitors viewing an average of 2.6 pages per visit. Users spend an average of 1:44 on the site.
The majority of kering.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about kering.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit kering.com directly at https://kering.com.