kfyrtv.com
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The 930K Visit Powerhouse of ND
How a legacy TV station dominates digital in a sparse region
In the vast, sparsely populated expanse of North Dakota, a single digital hub commands the attention of nearly a million visitors a month. KFYRTV.com isn't just a website; it's the de facto town square for Bismarck, Minot, Williston, and Dickinson, proving that hyper-local news is the ultimate defensible moat.
"In media, loyalty is currency. With 53% direct traffic, KFYRTV owns its audience outright."
The Loyalty of the Plains
The raw numbers tell a story of deep trust. A staggering 53% of traffic comes directly to the site—bypassing search engines entirely. This isn't passive browsing; it's a daily ritual for the communities they serve. When the weather turns harsh or local politics heat up, North Dakotans don't Google it; they go straight to KFYR.
The SEO Strategy of a Giant
While 'news' dominates the keyword landscape with 10M+ monthly searches, KFYRTV plays the long game. They rank for high-intent, local queries like 'kfyr weather bismarck'—owning the specific moments that matter. Their 146,000+ backlinks act as a massive authority signal, making them the undisputed heavyweight in the North Dakota digital ecosystem.
KFYRTV operates under the umbrella of Gray Media Group, a strategic advantage that likely fuels their robust tech stack. They leverage Tailwind CSS and Bootstrap for rapid UI development, while Google Analytics and Tag Manager track every local click. It's a sophisticated digital operation masked as a simple local news site.
- The 'Town Square' Effect: Direct traffic proves they are the first click, not the last.
- Weather as a Wedge: 'KFYR Weather' is a sticky, high-frequency habit that drives retention.
- Video-First Future: Active YouTube and social channels suggest a pivot from static articles to streaming dominance.
The Blueprint for Local Dominance
Scale isn't always about going global. Sometimes, it's about owning every single click in your backyard.
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Open Graph Image
https://gray-kfyr-prod.gtv-cdn.com/resizer/v2/https%3A%2F%2Fwebpubcontent.gray.tv%2Fgray%2Farc-fusion-assets%2Fimages%2Ffallback-graphics%2Fkfyr.jpg%3Fd%3D535%26mxId%3D00000000?auth=e652c65fc7e92851768df68590c3df75d4c9d8d213f9e662322d4ce32220ffb1&width=1200&height=600&smart=true
Meta Tags
KFYR-TV/KMOT/ KUMV/KQCD | Bismarck-Minot-Williston-Dickinson
Local news, weather, and sports covering Bismarck-Mandan, Minot, Williston, Dickinson, and the surrounding areas of North Dakota featuring live newscasts, video on-demand clips, and exclusive streaming content.
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About kfyrtv.com
Local news, weather, and sports covering Bismarck-Mandan, Minot, Williston, Dickinson, and the surrounding areas of North Dakota featuring live newscasts, video on-demand clips, and exclusive streaming content.
Company Overview
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Technology Stack
kfyrtv.com uses 13 technologies across their website including Font Awesome, Framer, Amazon S3, and more.
Fonts
Font Awesome
CMS
Framer
Cloud & Hosting
Amazon S3
Advertising
DoubleClick Floodlight
Analytics & Marketing
Google Tag Manager, Google Analytics
Performance
Lazy Loading
Traffic & Audience
kfyrtv.com receives approximately 932.9K monthly visitors and ranks #74,023 globally. The website has a bounce rate of 60% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 3:11 on the site.
The majority of kfyrtv.com's traffic comes from undefined, undefined, .
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