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Khoros: The $258M Engagement Engine
How a community platform quietly powers Fortune 500 loyalty at scale
While SaaS founders chase viral growth, Khoros built a $258M empire helping giants like Dell and Nike manage the messy, unglamorous work of community engagement. They're not chasing vanity metrics—they're building the infrastructure for brand loyalty at scale.
"Khoros doesn't sell software—they sell the antidote to brand irrelevance in the age of social media."
The Invisible Infrastructure
With 120K monthly visits, Khoros isn't chasing mass-market appeal. Their traffic profile reveals a focused enterprise play—46% organic search and 41% direct traffic indicates a brand that's already embedded in Fortune 500 workflows. The 'undefined' country data (45.5% of traffic) likely masks U.S. enterprise clusters where CMOs and community managers are actively searching for engagement solutions.
The Revenue Reality Check
At $258M revenue with 1,290 employees, Khoros generates roughly $200K per employee—a strong efficiency ratio for a B2B SaaS company. Their $138M in funding suggests they've moved beyond the VC lottery and into profitable scaling. This isn't a growth-at-all-costs story; it's a disciplined enterprise software business.
The keyword strategy reveals their positioning: 'khoros contact center' and 'CEO: Eric Vaughan' show they're targeting both operational buyers and executive decision-makers. The presence of 'Gen Z advertising examples' suggests they're bridging traditional community management with modern social strategies—positioning themselves as thought leaders, not just tool providers.
- Enterprise-first DNA: 1,290 employees and $258M revenue signals mature infrastructure
- Organic dominance: 46% of traffic from search shows strong SEO moat
- Backlink authority: 3.1M backlinks indicates content marketing investment
- Tech stack pragmatism: jQuery, Bootstrap, and Tailwind CSS suggest performance over bleeding-edge tech
The Quiet Giant of Engagement
Khoros proves that in B2B SaaS, building a $258M business doesn't require viral growth—just deep enterprise relationships and the patience to solve unsexy problems at scale.
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Khoros: Community Management Software With Proven Results
Khoros community management software helps enterprises drive engagement, improve service, and build brand loyalty. Request a demo today!
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About khoros.com
Khoros community management software helps enterprises drive engagement, improve service, and build brand loyalty. Request a demo today!
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Technology Stack
khoros.com uses 21 technologies across their website including Google Fonts, HSTS, jsDelivr, and more.
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Google Fonts
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HSTS
CDN
jsDelivr
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OneTrust
Marketing Automation
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DoubleClick Floodlight, Microsoft Ads, Twitter Pixel, LinkedIn Insight Tag +3 more
Traffic & Audience
khoros.com receives approximately 120.5K monthly visitors and ranks #270,891 globally. The website has a bounce rate of 38% with visitors viewing an average of 3.7 pages per visit. Users spend an average of 1:30 on the site.
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