kickboardforschools.com
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The Invisible EdTech Giant
How PowerSchool's Behavior Support quietly dominates $1.3M in revenue
While the edtech world chases the latest AI tutors, a legacy behavior platform built on Kickboard's bones is quietly processing 136K monthly visits. This isn't a startup—it's a scalpel inside the PowerSchool empire.
"They don't sell features. They sell compliance with ESSA Level II evidence standards."
The Silent Majority
With 61% direct traffic, this isn't a marketing play—it's a utility. Schools don't discover this platform; they're mandated to use it. The 16-person team supports a $1.3M revenue machine, suggesting either extreme efficiency or a product so embedded it sells itself.
The Acquisition Playbook
The domain 'kickboardforschools.com' redirects to PowerSchool's Behavior Support—classic M&A absorption. Kickboard was likely acquired for its behavior tracking IP, then folded into PowerSchool's ecosystem. The 99.9% US traffic concentration reveals a domestic regulatory moat, not a global expansion story.
The keyword data tells the real story: 'kickboard' (5,360 monthly searches) outperforms 'behavior support' (770). Legacy brand equity still drives discovery, but the real action is in 'bhvr account' and 'behavior account'—admin-specific searches that signal locked-in users fighting to access the tool.
- Evidence-based (ESSA Level II) compliance as the core value prop
- Legacy brand migration from Kickboard to PowerSchool ecosystem
- Ultra-niche market: US schools with behavioral intervention mandates
- Direct traffic dominance signals product-market fit, not acquisition
This isn't a product—it's a compliance layer
PowerSchool didn't acquire a startup; they acquired a checkbox for federal education mandates. The $1.3M revenue isn't growth—it's the price of doing business in American schools.
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Behavior Support | PowerSchool
Support the Whole Child with the only evidence-based (ESSA Level II) behavior solution.
Behavior Support
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About kickboardforschools.com
Support the Whole Child with the only evidence-based (ESSA Level II) behavior solution.
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kickboardforschools.com uses 26 technologies across their website including AccessiBe, Font Awesome, Google Fonts, PHP, and more.
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kickboardforschools.com receives approximately 136.1K monthly visitors and ranks #325,687 globally. The website has a bounce rate of 46% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 1:13 on the site.
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