kickfire.com
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The B2B Intent Data Dark Horse
A 36-person team generating $3.8M with a 20M funding round
In a market dominated by giants like ZoomInfo and 6sense, KickFire operates as a lean specialist with 36 employees and $3.8M in revenue. They've secured $20M in funding to solve a specific problem: identifying in-market B2B buyers through first-party intent data.
"They're not playing the traffic game—they're playing the revenue per employee game, and that's a smarter bet in B2B SaaS."
The Lean Execution Machine
With 36 employees generating $3.8M, KickFire achieves ~$105K revenue per employee. While modest compared to hyper-growth startups, this efficiency suggests a focused product-market fit. Their funding ($20M) indicates investor confidence in their first-party intent data approach, which differentiates them from competitors relying on third-party data.
Traffic Paradox
The traffic data reveals an interesting story: 45% direct traffic with only 3,988 monthly visits. This suggests a highly targeted, low-volume B2B strategy where customers know exactly where to go. The 'kickfire' keyword (490 monthly searches) drives most discovery, while accidental traffic for 'what is a domain' (7,180 searches) and 'wickfire' (3,670 searches) represents brand confusion rather than intent.
Their tech stack—jQuery, Tailwind, Bootstrap, Cloudflare—shows a pragmatic approach. They're not chasing the latest frameworks but building stable, scalable infrastructure. The absence of heavy JavaScript frameworks suggests performance-focused engineering, critical for B2B tools where every millisecond impacts conversion.
- First-party intent data specialization (their core differentiator)
- 3.8M revenue with 36 employees (efficient but not hyper-growth)
- 20M in funding (substantial for niche B2B intent data)
- 45% direct traffic (strong brand recognition in target market)
- Low global rank (#4.4M) but high intent traffic quality
The Quiet Winner in Intent Data
While competitors chase vanity metrics, KickFire builds a sustainable B2B business with focused execution and product-market fit.
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KickFire | B2B intent data for sales and marketing teams
KickFire is the leader in B2B first-party intent data. Identify in-market buyers and activate intent data across your sales and marketing platforms.
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About kickfire.com
KickFire is the leader in B2B first-party intent data. Identify in-market buyers and activate intent data across your sales and marketing platforms.
Company Overview
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Technology Stack
kickfire.com uses 16 technologies across their website including Adobe Fonts, Google Fonts, HSTS, cdnjs, jsDelivr, and more.
Fonts
Adobe Fonts, Google Fonts
Security
HSTS
CDN
cdnjs, jsDelivr
Cloud & Hosting
Cloudflare
Marketing Automation
HubSpot
Analytics & Marketing
Google Tag Manager, Google Analytics
Traffic & Audience
kickfire.com receives approximately 4.0K monthly visitors and ranks #4,406,288 globally. The website has a bounce rate of 36% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:10 on the site.
The majority of kickfire.com's traffic comes from undefined, .
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