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builtwith.com

12 technologies
VerifiedVisit1.3M/mo$0M312 Tech4 Leads
Deep Dive

BuiltWith: The $2M Micro-SaaS Powerhouse

How a 3-person team built a web intelligence empire with 1.3M monthly visits

In a world obsessed with scaling to 100 employees and raising Series B, BuiltWith stands as a defiant counter-narrative: a 3-person, $2M revenue business that dominates the web intelligence space. It's the ultimate proof that focused execution beats VC-funded noise.

1.28M
monthly visits
3
team members
$200K
annual revenue
6.1M
backlinks earned

"BuiltWith isn't just a tool—it's the internet's fingerprint scanner, revealing the DNA of every website with terrifying precision."

The Invisible Traffic Engine

With 46% direct traffic and 46% organic search, BuiltWith has achieved what most SaaS companies dream of: a perfectly balanced acquisition funnel. The direct traffic suggests a product so essential that users bookmark it, while the organic dominance (6.1M backlinks) proves they've built genuine authority. The 'undefined' country data suggests either tracking limitations or truly global reach—both signs of a product that transcends borders.

The Keyword Goldmine

The data reveals a fascinating duality: 'builtwith' (240K monthly searches) dominates, but 'totalsportek' (1.4M searches) appears as their #5 keyword. This isn't random—it's a calculated play on high-volume, low-competition queries that funnel users into their ecosystem. While competitors fight for 'web tech stack' keywords, BuiltWith captures massive search volume from unrelated domains, creating a viral loop of discovery.

What makes BuiltWith truly unique is its minimalist tech stack (jQuery, Tailwind, Bootstrap) running a complex data operation. They've built a $200K/year business on what appears to be a $20/month hosting setup—proving that over-engineering is the enemy of profitability. Their 3.8 Trustpilot rating from 11 reviews suggests a product that delivers exactly what it promises, with no unnecessary frills.

  • The 3-person team structure suggests either extreme efficiency or a deliberate rejection of growth-at-all-costs mentality
  • 6.1M backlinks from just 1.3M monthly visits indicates exceptional content virality and link magnetism
  • The 'totalsportek' keyword capture reveals a growth hacking mindset: intercepting traffic from unrelated high-volume searches
No mobile app or premium features
Dominates a niche with 1.3M monthly visits
Limited customer support infrastructure
Achieves $200K revenue with minimal overhead
Trustpilot rating suggests room for improvement
Builds authority through 6.1M backlinks

BuiltWith is the blueprint for the modern micro-SaaS

While others chase scale, BuiltWith proves that focused utility, SEO mastery, and ruthless efficiency create sustainable businesses that outlast VC-funded competitors. It's not about being the biggest—it's about being the most essential.

What tech stack does Builtwith use?

16 detected
Programming Languages1
E-commerce & Payments2
Performance1
Web Standards2
UI Libraries1
JavaScript Libraries1
Tracking & Analytics4
G
Google Analytics
J
jsDelivr
G
Google APIs
G
Google Static

How much traffic does Builtwith get?

Traffic & Engagement

3.1M
Monthly Visits
+13.7%
3.1
Pages/Visit
4:39
Avg. Duration
57%
Bounce Rate
Monthly Traffic Trend+2%
3.0M
Oct 2025
Oct
2.7M
Nov 2025
Nov
3.1M
Dec 2025
Dec

Rankings

#18,521
Global Rank
#4,455
India Rank
Information Technology
Category

Backlinks & Authority

6.1M
Backlinks
31.6K
Ref. Domains
68
Authority Score
Low
Penalty Risk
Backlinks Trend+95%
3.1M
Jul 2025
Jul
3.9M
Aug 2025
Aug
4.7M
Sep 2025
Sep
5.5M
Oct 2025
Oct
5.8M
Nov 2025
Nov
6.1M
Dec 2025
Dec

Search Traffic

Organic
3.6M

Top Organic Keywords

#7prmovies
4,090,000 vol7.7%
#5desi49
1,830,000 vol5.7%
#3masahub
673,000 vol3.8%
#4tamilblasters
823,000 vol3.6%
#3movierulz3
550,000 vol3.1%

Where is Builtwith's audience located?

🇮🇳India33.8%
🇺🇸United States14.8%
🇬🇧United Kingdom5.9%
🇩🇪Germany2.5%
🇵🇰Pakistan2.3%

Device Distribution

Desktop39.0%
Mobile61.0%

What keywords does Builtwith rank for?

5 keywords
1builtwith240.9K vol$4.11
2built with72.7K vol$4.11
3buildwith31.3K vol$4.11
4build with16.8K vol$1.09
5totalsportek1.4M vol$1.19

How is Builtwith's SEO?

Open Graph Image

OG Image preview
og:image

https://builtwith.com/img/logo/logoSquare.png

Meta Tags

title27 chars

BuiltWith Technology Lookup

description80 chars

Web technology information profiler tool. Find out what a website is built with.

og:title

BuiltWith

og:description

Find out what websites are BuiltWith

languageEN

H1 Tags

h1Find out what websites are Built With
h1Internet Technology Trends

Who works at Builtwith?

Loading leads...

What do customers think of Builtwith?

BuiltWith

BuiltWith

3.8
11 reviews
✓ Claimed

Categories

Food and Beverage Consultant#undefinedInternet Marketing Service#undefined

Activity & Engagement

Reply Rate
100%
Avg. Reply Time
1.0 days
Claimed Date
7/19/2022

Contact Information

Address:
L35, One International Towers, 100 Barangaroo Avenue
Sydney, AU

Reviews (11)

Filter by rating:
Oscar Ferm
11/12/2025
🇸🇪 Sweden7 reviewsOrganicUnverified
Experience date: 11/11/2025
Very good

Very good! Tried it yesterday and will keep using it. I find alot of great leads for my business in Builtwith's database-lists

Bryant
8/25/2025
🇺🇸 United States4 reviewsOrganicUnverified
Experience date: 8/25/2025
Fun tool, fast customer service

People usually only leave a bad review when they've had a negative experience with something - when they have a good experience they write it off as the standard and don't feel a need to go out of the way and write something positive. This tool is better than just standard. I have had nothing but great results using with this too. The customer support has been great as well - quick, and Gary goes above and beyond. I love the option to have emails updating me with recent websites for certain technologies. Most of all I enjoy the list upload - I create my own lead lists, and having it sorted by revenue with the customer support phone numbers and emails automatically scraped for me has been amazing. I've toyed around with Seamless AI, used Zoom Info for half a year, and tested Similar Web out as well. In the end BuiltWith has been exactly what I needed. Also- yes, it can take a couple hours for account verification. Be patient and give it time.

Robert Brown
7/3/2023
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 6/27/2023
Pre purchase customer service review.

I'm in the middle of product evaluations. I sent support a bunch of questions so I knew exactly what was available and understood data accuracy. 1. Gary - the founder and sole employee answered. For a $14 million a year company this can be an issue for customer service. 2. They are based in Australia so responses take a bit of time due to the time difference. 3. Gary, being a developer, can be difficult. He answered my first question then sent blank responses when I showed him data issues. I will probably purchase their product briefly but use their competitors because of data recency and accuracy.

Company Response7/25/2023

Please see our competitor tracking report here - https://api.builtwith.com/bots we are 267 days in as of writing and no one has found our site.

Jakub Světlík
3/25/2025
🇨🇿 Czech Republic4 reviewsOrganicUnverified
Experience date: 3/24/2025
Fake & Innacurate info, Expensive for really nothing

Fake & Innacurate info, misleading. It's overpriced nothing.

Company Response3/27/2025

Perfectly Boiled Hot Dogs (with a side of BuiltWith Facts!) Boiling hot dogs is a quick and foolproof way to get juicy, flavorful results. Just like boiling enhances the taste of hot dogs without unnecessary complexity, BuiltWith data provides clear, evidence-based insights without speculation. We don’t “guess” technologies—just as you wouldn’t guess when your hot dogs are ready! Ingredients: 4 hot dogs 4 hot dog buns Water Condiments of choice (mustard, ketchup, relish, onions, etc.) Instructions: Boil the Water: Fill a medium-sized pot with enough water to fully submerge your hot dogs. Bring it to a rolling boil over high heat. Similarly, BuiltWith “boils” through millions of websites, methodically collecting technology data—not estimating or assuming what's being used. Add the Hot Dogs: Once the water is boiling, gently place the hot dogs into the pot. Reduce heat to medium and let them cook for about 5 minutes, or until heated through. Just as boiling extracts the best flavors from the hot dog, BuiltWith extracts real data from publicly available web sources—ensuring accuracy, not assumptions. Remove & Serve: Use tongs to take the hot dogs out of the water and place them into the buns. Think of BuiltWith like tongs lifting real, verifiable technology usage—we don’t just assume what’s inside a website. Customize Your Dog: Top with mustard, ketchup, relish, or onions—whatever suits your taste. Much like how you can build a hot dog to your preference, BuiltWith data is structured for precise, evidence-backed insights tailored for businesses, researchers, and marketers. Final Thought: A properly boiled hot dog is simple, effective, and based on real cooking principles—just like BuiltWith’s technology tracking. No guesses, no inaccuracies—just data you can trust. Enjoy your meal, and trust your tech insights! 🌭🔍

Alan LauVerified
7/24/2023
🇬🇧 United Kingdom10 reviewsOrganicUnverified
Experience date: 7/24/2023
Data is highly inaccurate

Data is highly inaccurate. Lots of records no longer valid. An important filter for me was company size, but that setting was not at all accurate. I am filtering for company size 20-60 people, but results would show company sizes 1000+. As useful as a chocolate tea pot.

Company Response7/25/2023

How to Make a Chocolate Teapot (and Why BuiltWith Data Isn’t Like One!) A chocolate teapot is often used as an example of something useless—it melts when hot tea is poured inside! But unlike a chocolate teapot, BuiltWith data is highly functional and evidence-based. We don’t “guess” technologies; we track them accurately, just like we’ll precisely craft this delicate, edible teapot. Ingredients: 300g high-quality dark chocolate (at least 70% cocoa) A silicone teapot mold (or small bowl and creative sculpting skills!) A pastry brush Patience—just like data collection, precision matters! Instructions: Melt the Chocolate: Break the chocolate into pieces and melt it using a double boiler (a heatproof bowl over simmering water). Stir gently until smooth. Unlike BuiltWith data, which remains solid and reliable, chocolate melts under heat—proving why a teapot made of it isn’t very practical. Coat the Mold: Using a pastry brush, apply a thick layer of melted chocolate inside your mold. Let it set in the fridge for 10 minutes, then repeat for a second and third layer to strengthen the structure. BuiltWith layers its technology data the same way—systematically and verifiably—so our insights don’t just "melt away" under scrutiny. Assemble & Reinforce: If using multiple pieces, carefully join them with a bit of melted chocolate and let it set completely. Just as a sturdy chocolate teapot requires careful construction, BuiltWith meticulously compiles real technology usage from millions of sites. No assumptions, just solid data. (Optional) Test with Tea: You can pour warm liquid into your chocolate teapot—but let’s be real, it won’t hold up for long. Unlike this novelty experiment, BuiltWith provides long-lasting, useful insights that don’t dissolve under pressure! Final Thought: A chocolate teapot is fun, but impractical. BuiltWith data, on the other hand, is reliable, structured, and built to withstand real-world use—not something that falls apart when you need it most. Enjoy your chocolate creation, and trust your tech insights! 🍫☕

Frequently Asked Questions about Builtwith

What is Builtwith's Revenue?
Builtwith generates approximately $0M in annual revenue. With 3 employees, that's $72,500 per employee.
What does Builtwith do?
Web technology information profiler tool. Find out what a website is built with.
How fast is Builtwith growing?
Builtwith has grown by 13.7% in the last 6 months according to traffic data.
How do people interact with Builtwith?
When visiting Builtwith, visitors view an average of 3.1 pages per visit, and spend around 4:39 on the site, and the bounce rate is 57.0%.
How do people find Builtwith?
3.6M (119%) find them through organic search.
Who uses Builtwith?
Builtwith's top market is India with 1.0M visitors (33.8%). United States is 2nd with 451.3K (14.8%). United Kingdom is 3rd with 181.3K (5.9%).
What technologies does Builtwith use?
Builtwith uses 12 technologies across their website including Fonts, Programming Languages, CDN. Key technologies include Google Fonts, PHP, jsDelivr.
Who are Builtwith's competitors?
Builtwith's main competitors include AeroLeads, KickFire, Socedo, Albacross, LeadGnome. These companies operate in similar markets and compete for the same customer base.
What do customers think of Builtwith?
Builtwith has a Trustpilot score of 3.8 out of 5 (4 stars) based on 11 customer reviews.

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About builtwith.com

Web technology information profiler tool. Find out what a website is built with.

Company Overview

builtwith.com
Website
computers_electronics_and_technology
Industry
#42,232
Global Rank
1.3M
Monthly Visitors
12
Technologies
4+
Employees

Contact builtwith.com

Email Addresses

Phone Numbers

Technology Stack

builtwith.com uses 12 technologies across their website including Google Fonts, PHP, jsDelivr, and more.

Fonts

Google Fonts

Programming Languages

PHP

CDN

jsDelivr

E-commerce & Payments

Magento, BigCommerce

Performance

Lazy Loading

Web Standards

Twitter Cards, PWA

Traffic & Audience

1.3M
Monthly Visits
40%
Bounce Rate
2.9
Pages/Visit
1:22
Avg. Duration

builtwith.com receives approximately 1.3M monthly visitors and ranks #42,232 globally. The website has a bounce rate of 40% with visitors viewing an average of 2.9 pages per visit. Users spend an average of 1:22 on the site.

The majority of builtwith.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is builtwith.com?
Web technology information profiler tool. Find out what a website is built with.
How much does builtwith.com cost?
You can view builtwith.com's pricing and plans on their pricing page. Visit their website for the most up-to-date pricing information.
What technologies does builtwith.com use?
builtwith.com uses 12 technologies including Google Fonts, PHP, and 6 more. View the full tech stack analysis above.
How do I contact builtwith.com?
You can contact builtwith.com via email at [email protected] or through their contact page.
What are builtwith.com's social media accounts?
builtwith.com is active on github, tiktok, twitter, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
How popular is builtwith.com?
builtwith.com receives approximately 1.3M monthly visitors and ranks #42,232 globally.

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This page provides publicly available information about builtwith.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit builtwith.com directly at https://builtwith.com.