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Kognitiv Inc.: The On-Demand Workday Army
A $34.8M revenue powerhouse disrupting enterprise support with a flexible, Pay-As-You-Go model.
In a market dominated by rigid, long-term consulting contracts, Kognitiv Inc. has carved out a lucrative niche by treating Workday support like an on-demand utility. With 218 employees and $34.8M in revenue, they aren't just consultants; they are the tactical response team for Workday's chaotic ecosystem.
"They aren't selling implementations; they are selling relief from implementation hangovers."
The 'Pay As You Go' Rebellion
Kognitiv's core thesis is simple: Enterprise HR software is too expensive and too complex for static support models. By offering a 'Pay As You Go' model, they target the operational inefficiencies of mid-to-large enterprises. Their 63% direct traffic share suggests a strong reputation-driven pipeline rather than cold acquisition—a signal of high trust in a risk-averse industry.
Decoding the Traffic Signals
While their global rank (#1.3M) might seem modest, the keyword data reveals a focused strategy. They aren't competing for broad terms like 'HR software.' Instead, they own specific intent clusters like 'Workday training reseller' and internal culture searches ('kognitiv culture'). This indicates a company that prioritizes high-conversion, niche audiences over vanity traffic.
The leadership team, spearheaded by President & Co-Founder Mark Grignon, has positioned Kognitiv as a partner rather than a vendor. Unlike generic staffing agencies, Kognitiv focuses strictly on the Workday ecosystem. This vertical depth allows them to command premium rates while offering the flexibility that large system integrators (SIs) like Accenture or Deloitte simply cannot match.
- Niche Dominance: Exclusively focused on Workday, avoiding the 'jack of all trades' trap.
- Agile Pricing: The Pay-As-You-Go model removes the friction of long-term SOWs.
- Operational Efficiency: Leadership from Dwight Hulse (Head PMO) suggests a heavy focus on process optimization.
- High-Intent SEO: Ranking for 'Workday training reseller' captures buyers at the decision stage.
The Silent Giant of Workday Support
Kognitiv proves that in enterprise software, depth beats breadth—and flexibility is the ultimate currency.
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Kognitiv Inc. | Professional On-Demand Support For Workday®
Kognitiv company offers Workday consulting and professional support with Pay As You Go Model. Contact our experts today to get more info.
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About kognitivinc.com
Kognitiv company offers Workday consulting and professional support with Pay As You Go Model. Contact our experts today to get more info.
Company Overview
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Technology Stack
kognitivinc.com uses 34 technologies across their website including Leaflet, Mapbox, Vimeo, Font Awesome, Google Fonts, and more.
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Leaflet, Mapbox
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Vimeo
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Font Awesome, Google Fonts
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reCAPTCHA
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Laravel
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PHP
Traffic & Audience
kognitivinc.com receives approximately 19.4K monthly visitors and ranks #1,391,409 globally. The website has a bounce rate of 62% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 1:10 on the site.
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