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Koinly: The Crypto Tax Giant No One Talks About
How a bootstrapped tool hit 1M monthly visits without VC funding
While crypto winters wiped out billion-dollar exchanges, a quiet Swedish startup built the plumbing for the entire industry's tax compliance. Koinly isn't just software; it's the silent engine powering tax reporting for millions of crypto holders.
"Koinly proves you don't need a Series B to dominate a regulatory niche—you need to solve a painful problem better than anyone else."
The Unsexy Infrastructure Play
Koinly sits at the intersection of finance and regulation—a space most startups avoid. With 50 employees generating $6.5M in revenue, they've achieved a staggering $130K revenue per employee. That's enterprise software efficiency applied to a consumer problem. Their secret? They don't sell tax software; they sell peace of mind during audit season.
Traffic Dominance Through SEO
994K monthly visits with 31% organic search is impressive, but the keyword mix tells the real story. They rank for 'crypto exchange lowest fees' (106K volume) and 'best crypto exchange' (96K)—terms unrelated to taxes. This suggests they've captured the crypto researcher's mindshare before the tax deadline panic hits. It's a masterclass in content arbitrage.
The 62% direct traffic is the real flex. It means users aren't just discovering Koinly; they're returning. In a space dominated by annual tax filings, this indicates product stickiness beyond the tax season. The 800+ exchange integrations aren't a feature—they're a moat. Each new exchange supported is a barrier to entry for competitors.
- Bootstrapped efficiency: $130K revenue per employee vs. $200K industry average for SaaS
- SEO moat: Ranking for high-volume finance keywords, not just tax terms
- Platform risk: 31% organic traffic leaves them vulnerable to Google algorithm changes
- The NFT blind spot: Solana support is there, but NFT taxation remains a complex nightmare
The Silent Giant of Crypto Compliance
While competitors chase hype cycles, Koinly built an indispensable utility. Their real competition isn't other tax software—it's government regulation itself. And they're winning.
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Koinly: Free Crypto Tax Software
Easily Calculate Your Crypto & NFT Taxes ⚡ Supports 800+ exchanges ᐉ Coinbase ✓ Eth ✓ Solana. ✅ View your taxes free!
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Reviews (20)
I have been using koinly for the last 4 years
I have been using koinly for the last four years ,it has been a great help to me to file otherwise complicated crypto tax returns, I have always got fast reply's from the staff at koinly when I have needed help
Hi Noni, Thanks for being with us for so long! Glad Koinly’s helped make more complex tax returns manageable, and that the team’s been there when you’ve needed support. 😊
Used it for tax reporting recently
Used it for tax reporting recently. Great experience. Makes the daunting task of crypto taxes reporting very easy.
Hi Alex, Thanks for the feedback! Glad Koinly helped make a usually daunting process feel much easier 😊
Koinly is a game changer for crypto…
Koinly is a game changer for crypto taxes. Efficient, affoardable and gives me control when I need it.
Hey François, Thanks for taking the time to leave a review. Happy to hear Koinly’s been an efficient and reliable option for you. 🎉
Simple and stress free
Simple to sign up, API connected and synced in minutes. Full tax report with all calculations, easy to submit. Would recommend to anyone.
Hey Greg, Thanks for the feedback! Glad the setup and API syncing were quick and that the reports made submission straightforward 🙌
Koinly is the best
I tried all crypto reconciliation platforms, but Koinly is the best by getting and sorting data from various platforms. Well done
Hey Artur, Thanks for taking the time to share this. It’s good to hear Koinly’s handling of data from multiple sources has made a difference 😊
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About koinly.io
Easily Calculate Your Crypto & NFT Taxes ⚡ Supports 800+ exchanges ᐉ Coinbase ✓ Eth ✓ Solana. ✅ View your taxes free!
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koinly.io uses 17 technologies across their website including Font Awesome, HSTS, Storyblok, and more.
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koinly.io receives approximately 994.3K monthly visitors and ranks #38,830 globally. The website has a bounce rate of 39% with visitors viewing an average of 6.8 pages per visit. Users spend an average of 6:19 on the site.
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