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KOMU.com: The Legacy Local News Titan
How a 1970s TV station built a digital fortress in the heart of Missouri
In a world where local news is dying, KOMU.com is an anomaly. With 1.1M monthly visits and a 60% direct traffic rate, this legacy TV station has built a digital moat that most modern media startups can only dream of.
"They don't chase algorithms—they own the local search territory outright."
The Trust Advantage
KOMU doesn't just report news; they own the infrastructure. With 176,018 backlinks and a domain authority built over decades, they've turned 'komu weather' (660 monthly searches) and 'columbia mo weather' (3,480 searches) into their personal fiefdoms. This isn't SEO—it's digital real estate.
The Traffic Blueprint
While most local news sites bleed traffic to Google News, KOMU commands 60% direct traffic. That's not luck—it's brand equity. When Missouri needs weather, they type 'komu.com' directly. This is the holy grail of media: an audience that doesn't need to be rediscovered every day.
The tech stack reveals their strategy: jQuery, Tailwind CSS, Bootstrap, and Google Analytics form a pragmatic foundation. They're not chasing Web3 or AI hype—they're optimizing for reliability. With $44.4M in revenue and 197 employees, they're a mid-market powerhouse in a dying industry.
- Dominates local search with branded keywords (3,530 monthly 'komu' searches)
- Owns the 'columbia mo weather' vertical (3,480 monthly searches)
- 60% direct traffic proves brand stickiness in a fragmented market
- Multi-platform presence: Twitter, YouTube, Facebook, LinkedIn, Instagram
The Anti-Startup Success Story
KOMU proves that in local news, depth beats scale and trust beats virality.
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Open Graph Image
https://bloximages.newyork1.vip.townnews.com/komu.com/content/tncms/custom/image/3628922e-0645-11ee-ba19-2b920c14969e.png?resize=600%2C338
Meta Tags
komu.com | KOMU 8
Coverage you can count on in mid-Missouri. Find the latest news, weather and sports online and in the app.
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About komu.com
Coverage you can count on in mid-Missouri. Find the latest news, weather and sports online and in the app.
Company Overview
komu.com Social Media
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Email Addresses
Phone Numbers
Technology Stack
komu.com uses 19 technologies across their website including Font Awesome, Google Fonts, HSTS, reCAPTCHA, PHP, and more.
Fonts
Font Awesome, Google Fonts
Security
HSTS, reCAPTCHA
Programming Languages
PHP
Advertising
DoubleClick Floodlight, Facebook Pixel
Scheduling
Cal.com
Customer Support
Zendesk
Traffic & Audience
komu.com receives approximately 1.1M monthly visitors and ranks #66,818 globally. The website has a bounce rate of 68% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 1:28 on the site.
The majority of komu.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about komu.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit komu.com directly at https://komu.com.