konfir.com
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Konfir: The Silent Giant of UK Verification
How a 17-person team built a £2.4M revenue machine solving a boring problem
While everyone chases AI hype, Konfir quietly dominates the unsexy world of employment verification. They've built a £2.4M revenue business with just 17 employees by solving a painfully specific problem: making reference checks instant instead of a 3-week nightmare.
"They're not selling software—they're selling the elimination of HR anxiety."
The Unsexy Goldmine
Konfir's genius isn't in the technology—it's in the data sources. They've integrated with HMRC, Payroll, Government Gateway, and Open Banking. This creates a moat that's nearly impossible for startups to replicate. While competitors ask for payslips, Konfir pulls directly from the source. The result? 60,738 monthly visits from desperate HR managers and landlords who need answers now, not next week.
The Traffic Anomaly
Here's the fascinating part: 90.5% of their traffic is 'undefined'—a black hole that suggests either massive direct traffic or a data tracking issue. But look at their keywords: they're not ranking for 'employment verification software.' Instead, they're capturing specific pain points like 'john lewis partnership employee reference email' (440 monthly searches). This is bottom-funnel SEO at its finest—capturing users who are already in panic mode.
Their tech stack reveals a pragmatic approach: jQuery, Tailwind CSS, Bootstrap. No fancy React frameworks or bleeding-edge tech. This isn't a VC-backed rocket ship—it's a bootstrapped-style business that prioritizes shipping over innovation theater. The 17-person team structure suggests a lean, focused operation where everyone wears multiple hats.
- Revenue per employee: ~£140K (exceptional for B2B SaaS)
- Trustpilot volume: 1,201 reviews indicates high-volume, low-touch sales
- Traffic quality: High-intent keywords with immediate conversion potential
- Moat: Direct integrations with government and payroll systems
The Boring Business Playbook
Konfir proves that the most valuable businesses often solve the most painful, unsexy problems. While others chase AI trends, they're building a cash-flowing machine by eliminating administrative friction. For founders: look for the 'reference check' in your industry—the painful process everyone hates but accepts. That's where the money is.
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Konfir | Instant Employment & Income Verification
Discover Konfir’s innovative solutions for instant employment and income verification, designed to streamline processes and enhance security for your business. Leverage data from HMRC, Payroll, Government Gateway, and Open Banking
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Reviews (20)
family, friends
personalized, proactive service and clear communication
Great service.Agile service suitable…
Great service.Agile service suitable for modern context
Very good
I m very good exercise
Quick and effective
Is my first time hearing about them but the process was fast and efficient
Excellent app
Excellent app Excellent work Excellent project Excellent team work
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About konfir.com
Discover Konfir’s innovative solutions for instant employment and income verification, designed to streamline processes and enhance security for your business. Leverage data from HMRC, Payroll, Government Gateway, and Open Banking
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konfir.com uses 15 technologies across their website including Google Fonts, Webflow, jsDelivr, and more.
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Traffic & Audience
konfir.com receives approximately 60.7K monthly visitors and ranks #350,720 globally. The website has a bounce rate of 40% with visitors viewing an average of 7.2 pages per visit. Users spend an average of 4:13 on the site.
The majority of konfir.com's traffic comes from undefined, undefined, .
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