kunskapscompaniet.se
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The Blue-Collar Skill Factory
A $29M Swedish adult education company betting on trades over tech
While the world obsesses over AI and coding bootcamps, Kunskapscompaniet is quietly building a $29.4M empire teaching welding, CNC machining, and sheet metal work. In a market obsessed with digital, they're betting big on the physical.
"They're not selling courses—they're selling jobs. And the market is paying."
The Skill Gap Gold Rush
Kunskapscompaniet operates in a sweet spot: Sweden's industrial heartland. Their top keywords reveal the strategy—'arbetsmarknadsutbildning cnc grönt göteborg' and 'el utbildningar eskilstuna' aren't vanity terms. They're capturing specific, high-demand trades where the talent pipeline has run dry. The 260 monthly searches for 'el utbildningar eskilstuna' alone signal a localized hunger for electricians that traditional universities can't fill.
The Real Customer Profile
Their audience isn't Gen Z digital natives. It's mid-career workers, immigrants seeking certification, and employers desperate for skilled tradespeople. The 14% direct traffic is telling—these aren't casual browsers. They're returning visitors who know exactly what they need: a fast track to a job that pays. The 100% Swedish traffic concentration proves they're not trying to be a global edtech play; they're a local industrial solution.
The tech stack reveals a pragmatic approach. jQuery and Bootstrap aren't sexy, but they're reliable for a service business. Swiper suggests mobile-first design for a workforce that's often job-searching on phones. No fancy React frameworks here—just functional tools that work. Their social presence is equally grounded: LinkedIn for B2B partnerships, Facebook for community building, Instagram for visual proof of hands-on work.
- Revenue-per-employee of ~$196K—efficient for education
- Top search terms are hyper-local and trade-specific
- 150 employees serving a niche industrial market
- Zero global ambition—100% Swedish focus
The Unsexy Billion-Dollar Lesson
While edtech chases scale, Kunskapscompaniet chases relevance. Their secret? Teaching skills that can't be automated, shipped overseas, or replaced by AI—at least not yet.
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Open Graph Image
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Meta Tags
Vuxenutbildning | Yrkesutbildning | Kunskapscompaniet
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About kunskapscompaniet.se
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Technology Stack
kunskapscompaniet.se uses 16 technologies across their website including Font Awesome, Google Fonts, reCAPTCHA, PHP, and more.
Fonts
Font Awesome, Google Fonts
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reCAPTCHA
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PHP
CMS
WordPress
CDN
jsDelivr
Analytics & Marketing
Google Tag Manager, Google Analytics
Traffic & Audience
kunskapscompaniet.se receives approximately 6.6K monthly visitors and ranks #2,843,140 globally. The website has a bounce rate of 51% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 0:15 on the site.
The majority of kunskapscompaniet.se's traffic comes from .
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