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KUTV: The Local News Titan That Outperforms Expectations
How a legacy CBS affiliate dominates Utah's digital landscape with 2.9M monthly visits
In an era where local news is often dismissed as dying, KUTV.com proves the opposite: hyper-local dominance, when executed with precision, can generate nearly 3 million monthly visits and $40M in revenue. This isn't just a website; it's a digital fortress controlling the information flow for the entire Great Salt Lake area.
"They don't just report the news; they own the digital real estate of Salt Lake City."
The Geography of Trust
KUTV's strategy is ruthlessly geographic. Their description lists 38 specific towns—from Jordan Meadows to Provo—creating a search moat that national aggregators cannot penetrate. When a user searches for local weather or crime reports, KUTV isn't an option; it's the destination. This hyper-local SEO focus drives 37% of their traffic organically, but the real power lies in the 50% direct traffic. That number indicates a brand so embedded in the community that users bypass search engines entirely to go straight to the source.
The Viral Engine
Look at their top keywords, and a fascinating pattern emerges. While 'news' and 'kutv' drive volume, the real traffic spikes come from human interest stories. 'Tyler Robinson' (316K monthly searches), 'Melodee Buzzard' (59K), and 'Ashlee Buzzard' (51K) aren't breaking news events; they are viral mysteries and local curiosities. KUTV has mastered the art of the 'sticky' story—content that transcends the local market and captures national curiosity, fueling their social channels which boast over 150k followers across TikTok, YouTube, and Instagram.
The technological stack reveals a modern operation hiding behind a legacy brand. They leverage Tailwind CSS, Vite, and PWA capabilities, indicating a team that moves fast. With 177 employees and $39.9M in revenue, the math suggests a highly efficient operation (roughly $225k revenue per employee). They aren't burdened by legacy infrastructure; they are building a lean, mobile-first news machine.
- **Digital-First Legacy:** Operating as a CBS affiliate but prioritizing web and social over broadcast linear.
- **Viral Sensitivity:** The editorial team has a keen eye for human interest stories that scale beyond local borders.
- **Monetization Ready:** With 2.9M visits and deep backlink authority, their ad inventory is premium and their SEO moat is wide.
The Local Monopoly Playbook
KUTV proves that in a fragmented media landscape, owning your backyard is more profitable than chasing global clicks.
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Open Graph Image
https://kutv.com/resources/assets/kutv/images/brand-icons/KUTV-16x9.jpg
Meta Tags
Salt Lake City News, Weather, Sports, Breaking News
KUTV CBS 2 provides local news, weather forecasts, traffic updates, notices of events and items of interest in the community, sports and entertainment programming for Salt Lake City and nearby towns and communities in the Great Salt Lake area, including Jordan Meadows, Millcreek, Murray, Holladay, Kearns, West Valley City, West Jordan, South Jordan, Sandy, Draper, Riverton, Bluffdale, Herriman, Magna, Bountiful, Centerville, Cottonwood Heights, Alpine, Highland, Summit Park, Park City, Heber City, Grantsville, Farmington, Kayville, Layton, Syracuse, Clearfield, Morgan, Roy, Ogden, American Fork, Orem, Provo, Springville, Spanish Fork, Payson, Nephi, and Tooele.
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About kutv.com
KUTV CBS 2 provides local news, weather forecasts, traffic updates, notices of events and items of interest in the community, sports and entertainment programming for Salt Lake City and nearby towns and communities in the Great Salt Lake area, including Jordan Meadows, Millcreek, Murray, Holladay, Kearns, West Valley City, West Jordan, South Jordan, Sandy, Draper, Riverton, Bluffdale, Herriman, Magna, Bountiful, Centerville, Cottonwood Heights, Alpine, Highland, Summit Park, Park City, Heber City, Grantsville, Farmington, Kayville, Layton, Syracuse, Clearfield, Morgan, Roy, Ogden, American Fork, Orem, Provo, Springville, Spanish Fork, Payson, Nephi, and Tooele.
Company Overview
kutv.com Social Media
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Technology Stack
kutv.com uses 19 technologies across their website including UserWay, Font Awesome, Google Fonts, HSTS, and more.
Accessibility
UserWay
Fonts
Font Awesome, Google Fonts
Security
HSTS
CMS
Contentful
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Advertising
DoubleClick Floodlight
Traffic & Audience
kutv.com receives approximately 2.9M monthly visitors and ranks #23,305 globally. The website has a bounce rate of 60% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 1:12 on the site.
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