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The Paradox of Kvickly.dk
A retail giant's digital ghost ship with a 1.6-star rating and minimal traffic
Kvickly is a 1,700+ employee Danish retail giant with $75M in revenue, yet its primary website kvickly.dk looks like a forgotten digital outpost. The site title 'Just a moment...' suggests a perpetual loading state, while Trustpilot ratings paint a brutal picture of customer experience.
"A 1,700-person retail empire running on a digital skeleton crew."
The Traffic Paradox
With only 5,857 monthly visits, Kvickly.dk ranks #3.5M globally—this is traffic you'd expect from a niche blog, not a major retail chain. The 41% direct traffic suggests existing customers are forced to hunt for the site, while 31% organic search reveals failed discoverability. For context, a single neighborhood store should generate more local traffic.
The Brand Dilution Problem
The top keyword 'kvickly' (11,960 monthly searches) shows strong brand recognition, but misspellings like 'kvikly' and 'kvickley' dominate search volume. This indicates zero SEO protection or brand reinforcement. Meanwhile, 'kvickly tilbudsavis' (5,380 searches) reveals customers are desperately hunting for weekly offers—the core retail value proposition.
The tech stack reveals minimal investment: Tailwind CSS for styling, Cloudflare for basic security, and Cloudflare Turnstile for bot protection. No analytics, no personalization, no modern e-commerce infrastructure. This isn't a digital transformation—it's digital stagnation.
- Domain redirects to kvickly.coop.dk—brand confusion and broken URL structure
- Trustpilot's 1.6/5 with 1,167 reviews suggests systemic customer service failures
- Zero structured data means invisible to Google's rich results
- No social profiles detected—complete social media absence
- Tech stack is minimal—no CMS, no e-commerce platform visible
The Digital Ghost Ship
Kvickly's online presence is a cautionary tale of digital neglect—massive physical footprint, minimal digital footprint. For investors and founders, this represents a $75M revenue opportunity with a near-zero digital moat.
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5 keywordsHow is Kvickly's SEO?
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Just a moment...
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Kvickly
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Reviews (12)
God service
Altdi god service
yes
yes yes yes !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
My usual supermarket
My usual supermarket is Kvickly Strandlodsvej, they have a good variety of products, nicely organised overall. Sometimes it's a bit difficult to find some products, which seem to change place, or products of the same category being split in different places.
No means No
You keep sending me unwanted advertising brochures, even though I have a clear 'no advertisement sticker'. It's annoying and bad for the environment, please stop!
Hi Mark, We are of course sad to hear that you experience to receive advertisements from Kvickly even if you have acquired a no thank you sticker on your mailbox. Of course, we must comply with this - I would like to point out, however, that these may expire, after which it would be necessary to renew these in order for them to continue to have effect. We wish you a really nice weekend! Many greetings Kvickly
Tjek kvitteringen i Kvickly før du går
Tjek kvitteringen i Kvickly før du går, ofte betaler du ikke den pris der står på skiltet. Og ved “kunde service” får du bare dårlige forklaringer og ingen undskyldning for besværet. Gad vide hvor mange der bare betaler og går, pengene lige ned i foret på COOP. When you shop in Kvickly, make sure you CHECK YOUR RECEIPT before you leave the store. Likely to cause some congestion if we all do so, particularly before Xmas. The prices you see on the signs, may not be what you are charged at the till. And, don’t think that the person at the till can help you, oh no. You have to QUEUE AGAIN at the so-called “service till”. Now, I don’t know what they teach their staff at COOP customer service charm school, but judging by the customer experience, they teach them to be rude. When I politely requested that they check, whether I had been charged the correct price, I was met by a barrage of bad excuses. “It is not my fault” (I never said it was), “it’s the computer’s fault” (I’m sure it is). If any customers are looking for an apology, or any kind of “customer service”, you are more likely to find this looking on Google. All the customers who don’t check, because they “trust the COOP”, should think again. They are unfairly putting money into the COOP pockets. Shame on you Kvickly. Must try harder.
Hej Liisa, Jeg vil først og fremmest meget gerne beklage den service, du har oplevet ved fund af fejl på kvitteringen - der skal naturligvis være hjælp at hente, når systemet melder fejl. Og jeg har stor forståelse for at det i forvejen er en irriterende og tidskrævende situation, at skulle henvende sig til kundeservice efter man har handlet færdig. Det er selvfølgelig altid en god ide at tjekke sin kvittering, da det ikke altid lykkedes os og teknikken at priserne matcher - men disse tilfælde skulle meget gerne tilhører sjældenhederne og undtagelsen fremfor reglen. Vi arbejder os stadigvæk imod at få integreret bedre systemer, så færre og færre af disse fejl sker. Du ønskes en rigtig dejlig mandag, trods alt! Mvh Kvickly
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Technology Stack
kvickly.dk uses 3 technologies across their website including Cloudflare Turnstile, Cloudflare, Tailwind CSS.
Security
Cloudflare Turnstile
Cloud & Hosting
Cloudflare
CSS Frameworks
Tailwind CSS
Traffic & Audience
kvickly.dk receives approximately 5.9K monthly visitors and ranks #3,571,623 globally. The website has a bounce rate of 50% with visitors viewing an average of 1.4 pages per visit. Users spend an average of 0:14 on the site.
The majority of kvickly.dk's traffic comes from .
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This page provides publicly available information about kvickly.dk. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit kvickly.dk directly at https://kvickly.dk.