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Nemlig.com: The Danish Grocery Titan
How a 833-person team built a $75M delivery empire with 1.3M monthly visits
While Amazon struggles to conquer grocery, a Danish specialist quietly dominates with 9,000 SKUs and a 4.7-star rating from 39,575 reviews. This is how Nemlig.com turned delivery into a $75M business without chasing global expansion.
"Nemlig.com proves that dominating a single market with deep specialization beats scaling broad."
The 66% Direct Traffic Moat
Nemlig.com commands 66% direct traffic—meaning two-thirds of visitors type 'nemlig.com' directly into their browser. This isn't just brand loyalty; it's habit formation. With only 23% organic search traffic, they've built a fortress where customers bypass Google entirely. Compare this to typical e-commerce sites where organic often exceeds 50%—Nemlig's direct dominance signals a sticky, repeat-purchase model.
The Danish-Only Strategy
96.1% of traffic comes from 'undefined' (presumably Denmark). While competitors chase international expansion, Nemlig doubles down on a single market. Their top keywords—'nemlig julekalender' (800 monthly searches) and 'nytårsmad' (1,030 searches)—reveal a cultural integration strategy. They're not just selling groceries; they're becoming the default for Danish celebrations.
The tech stack tells a story of modern web performance: Tailwind CSS, Vite, and PWA capabilities suggest a mobile-first approach. With 51,759 backlinks and a global rank of #30,503, they're punching above their weight class. The absence of venture funding is telling—this is a bootstrapped or self-funded giant, focused on unit economics over blitzscaling.
- 9,000+ SKUs with Denmark's largest organic produce selection
- 833 employees supporting $75M revenue (~$90k revenue per employee)
- 66% direct traffic indicating exceptional brand stickiness
- 4.7/5 from 39,575 Trustpilot reviews—rare for grocery delivery
Nemlig.com is the blueprint for vertical dominance
They don't need to be Amazon—they just need to own Denmark's grocery cart. With 1.3M monthly visits and 66% direct traffic, they've already won.
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Open Graph Image
https://www.nemlig.com/-/media/images/om-nemlig/1000x1000_nemlig_icon_rgb.svg?v=ADQcGU0x
Meta Tags
Levering af dagligvarer med online supermarkedet | nemlig.com
Køb dagligvarer på nettet i Danmarks førende online supermarked med over 9.000 varer og Danmarks største udvalg af økologisk frugt/grønt og kød. Se her!
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Nemlig
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Reviews (20)
Very satisfying
Very satisfying
Dear Hanne, Thank you very much for your review. We’re delighted to hear that you had a very satisfying experience with us – we truly appreciate it. If you have any questions, you are always welcome to contact us. You can reach us via our live chat in the app or on the website, by phone at +45 70 33 72 33, or by email at [email protected]. We wish you a very nice day. Kind regards, Laura
God service!
God service!
Kære Karen, Tusinde tak for din fine anmeldelse. Vi er rigtigt glade for, at din oplevelse med os har været tilfredsstillende, og lever op til dine forventninger. Hvis du har spørgsmål, er du altid velkommen til at kontakte os. Vi kan kontaktes på vores livechat på appen eller hjemmesiden, på telefon 7033 7233 eller på mail [email protected] Du ønskes en rigtig god dag. Bedste hilsner Laura
Highly recommended 🌟🌟🌟🌟🌟
It has been a very good start with Nemlig. It is such a good experience being able to rely on your order being delivered on time with everything ordered being present, nothing forgotten. I have experienced that the vegetables and fruit are of the best quality. It also helps that there are price matches with Rema 1000. With delivery 7 days a week, some days being gratis at early hours, there are only great things to say about Nemlig. Highly recommended, 🌟🌟🌟🌟🌟
Dear Joanna Thank you very much for your lovely review and for the kind words. We are truly pleased to hear that you’ve had such a great start with nemlig, and that you can rely on your orders being delivered on time with everything included. It’s great to know that you are happy with the quality of our fruit and vegetables, and that our price matching and flexible delivery options fit well into your everyday life. Thank you for taking the time to share your experience and for recommending us. If you have any questions, you are always welcome to contact us. You can reach us via live chat on our website or app, by phone: 7033 7233, or by email: [email protected] We wish you a great day Kind regards Trine
Always get high quality food
Always get high quality food. Easy and convenient.
Dear H Y Thank you so much for your kind review. We’re really happy to hear that you consistently receive high-quality food and find shopping with us easy and convenient. Thanks for choosing nemlig. Should you have any suggestions how we can make your experience even better you are very welcome to contact us on 70 33 72 33 or through email at [email protected]. I wish you a good day. Best Regards Andreas
Good customer service
Good customer service. I've always got a good response from the customer service when there was a problem. I'm a regular customer
Dear Padmavathy Thank you so much for your review and for your kind words. We’re very happy to hear that you’ve consistently received good and helpful responses from our customer service whenever there’s been an issue. We truly appreciate you being a regular customer and choosing to shop with us. If you have any questions, you’re always welcome to contact us. You can reach us via live chat on our website or app, by phone at +45 7033 7233, or by email at [email protected] We wish you a great day Best regards Trine
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About nemlig.com
Køb dagligvarer på nettet i Danmarks førende online supermarked med over 9.000 varer og Danmarks største udvalg af økologisk frugt/grønt og kød. Se her!
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Technology Stack
nemlig.com uses 18 technologies across their website including HSTS, Sentry, Ghost, and more.
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Traffic & Audience
nemlig.com receives approximately 1.3M monthly visitors and ranks #30,503 globally. The website has a bounce rate of 51% with visitors viewing an average of 6.3 pages per visit. Users spend an average of 4:08 on the site.
The majority of nemlig.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about nemlig.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit nemlig.com directly at https://nemlig.com.