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nemlig.com

18 technologies
VerifiedGrowingVisit1.3M/mo$75M83318 Tech24 Leads
Deep Dive

Nemlig.com: The Danish Grocery Titan

How a 833-person team built a $75M delivery empire with 1.3M monthly visits

While Amazon struggles to conquer grocery, a Danish specialist quietly dominates with 9,000 SKUs and a 4.7-star rating from 39,575 reviews. This is how Nemlig.com turned delivery into a $75M business without chasing global expansion.

$75M
annual revenue
1.33M
monthly visits
833
employees
4.7/5
Trustpilot score

"Nemlig.com proves that dominating a single market with deep specialization beats scaling broad."

The 66% Direct Traffic Moat

Nemlig.com commands 66% direct traffic—meaning two-thirds of visitors type 'nemlig.com' directly into their browser. This isn't just brand loyalty; it's habit formation. With only 23% organic search traffic, they've built a fortress where customers bypass Google entirely. Compare this to typical e-commerce sites where organic often exceeds 50%—Nemlig's direct dominance signals a sticky, repeat-purchase model.

The Danish-Only Strategy

96.1% of traffic comes from 'undefined' (presumably Denmark). While competitors chase international expansion, Nemlig doubles down on a single market. Their top keywords—'nemlig julekalender' (800 monthly searches) and 'nytårsmad' (1,030 searches)—reveal a cultural integration strategy. They're not just selling groceries; they're becoming the default for Danish celebrations.

The tech stack tells a story of modern web performance: Tailwind CSS, Vite, and PWA capabilities suggest a mobile-first approach. With 51,759 backlinks and a global rank of #30,503, they're punching above their weight class. The absence of venture funding is telling—this is a bootstrapped or self-funded giant, focused on unit economics over blitzscaling.

  • 9,000+ SKUs with Denmark's largest organic produce selection
  • 833 employees supporting $75M revenue (~$90k revenue per employee)
  • 66% direct traffic indicating exceptional brand stickiness
  • 4.7/5 from 39,575 Trustpilot reviews—rare for grocery delivery
No international expansion strategy
Dominates Danish grocery delivery with 1.3M monthly visits
No public funding rounds
Builds direct traffic moat (66% direct)
Limited keyword diversity (only 23% organic traffic)
Deep cultural integration with holiday-specific offerings

Nemlig.com is the blueprint for vertical dominance

They don't need to be Amazon—they just need to own Denmark's grocery cart. With 1.3M monthly visits and 66% direct traffic, they've already won.

What tech stack does Nemlig use?

23 detected
Security1
Error Tracking1
CMS1
Cloud & Hosting1
A/B Testing1
Tag Managers1
Web Standards2
Build Tools1
UI Libraries1
Frontend Frameworks1
Tracking & Analytics5
G
Google Analytics
G
Google Tag Manager
C
Cloudflare Insights
G
Google Tag Manager
S
Sentry

How much traffic does Nemlig get?

Traffic & Engagement

962.2K
Monthly Visits
+64.0%
4.6
Pages/Visit
12:36
Avg. Duration
63%
Bounce Rate
Monthly Traffic Trend+29%
747.9K
Oct 2025
Oct
586.5K
Nov 2025
Nov
962.2K
Dec 2025
Dec

Rankings

#50,586
Global Rank
#220
Germany Rank
Retail
Category

Backlinks & Authority

51.8K
Backlinks
3.9K
Ref. Domains
49
Authority Score
Low
Penalty Risk
Backlinks Trend+37%
37.8K
Jul 2025
Jul
35.7K
Aug 2025
Aug
37.4K
Sep 2025
Sep
35.6K
Oct 2025
Oct
52.2K
Nov 2025
Nov
51.8K
Dec 2025
Dec

Search Traffic

Organic
405.5K
Paid
8.7K

Top Organic Keywords

#1nemlig
74,000 vol14.8%
#1nemlig com
9,900 vol2.0%
#1bresaola
9,900 vol1.2%
#1dagligvarer
12,100 vol0.4%
#1nemlig levering
1,900 vol0.4%

Where is Nemlig's audience located?

🇩🇰Denmark96.9%
🇺🇸United States1.0%
🇳🇱Netherlands0.6%
🇬🇧United Kingdom0.4%
🇭🇺Hungary0.2%

Device Distribution

Desktop33.8%
Mobile66.2%

What keywords does Nemlig rank for?

5 keywords
1nemlig19.4K vol$0.11
2nemlig julekalender800 vol
3www.nemlig.com levering510 vol
4nytårsmad1.0K vol
5nemlig gavekort230 vol

How is Nemlig's SEO?

Open Graph Image

OG Image preview
og:image

https://www.nemlig.com/-/media/images/om-nemlig/1000x1000_nemlig_icon_rgb.svg?v=ADQcGU0x

Meta Tags

title61 chars

Levering af dagligvarer med online supermarkedet | nemlig.com

description152 chars

Køb dagligvarer på nettet i Danmarks førende online supermarked med over 9.000 varer og Danmarks største udvalg af økologisk frugt/grønt og kød. Se her!

languageDA

Schema Types

UnknownWebSite

Who works at Nemlig?

Loading leads...

What do customers think of Nemlig?

Nemlig

Nemlig

4.7
39,575 reviews
✓ Claimed

Categories

Supermarket#1Grocery Delivery Service#1

Activity & Engagement

Reply Rate
100%
Avg. Reply Time
0.0 days
Claimed Date
5/9/2014

Contact Information

Phone:7033 7233
Address:
Banemarksvej 58
Brøndby, DK

Reviews (20)

Filter by rating:
Hanne Boyle
1/12/2026
🇩🇰 Denmark2 reviewsBusinessGeneratedLinkVerified
Experience date: 1/12/2026
Very satisfying

Very satisfying

Company Response1/12/2026

Dear Hanne, Thank you very much for your review. We’re delighted to hear that you had a very satisfying experience with us – we truly appreciate it. If you have any questions, you are always welcome to contact us. You can reach us via our live chat in the app or on the website, by phone at +45 70 33 72 33, or by email at [email protected]. We wish you a very nice day. Kind regards, Laura

Karen Ballegeer
1/12/2026
🇩🇰 Denmark1 reviewsBusinessGeneratedLinkVerified
Experience date: 1/11/2026
God service!

God service!

Company Response1/12/2026

Kære Karen, Tusinde tak for din fine anmeldelse. Vi er rigtigt glade for, at din oplevelse med os har været tilfredsstillende, og lever op til dine forventninger. Hvis du har spørgsmål, er du altid velkommen til at kontakte os. Vi kan kontaktes på vores livechat på appen eller hjemmesiden, på telefon 7033 7233 eller på mail [email protected] Du ønskes en rigtig god dag. Bedste hilsner Laura

Joanna Grenberg
1/5/2026
🇩🇰 Denmark133 reviewsBusinessGeneratedLinkVerified
Experience date: 1/3/2026
Highly recommended 🌟🌟🌟🌟🌟

It has been a very good start with Nemlig. It is such a good experience being able to rely on your order being delivered on time with everything ordered being present, nothing forgotten. I have experienced that the vegetables and fruit are of the best quality. It also helps that there are price matches with Rema 1000. With delivery 7 days a week, some days being gratis at early hours, there are only great things to say about Nemlig. Highly recommended, 🌟🌟🌟🌟🌟

Company Response1/5/2026

Dear Joanna Thank you very much for your lovely review and for the kind words. We are truly pleased to hear that you’ve had such a great start with nemlig, and that you can rely on your orders being delivered on time with everything included. It’s great to know that you are happy with the quality of our fruit and vegetables, and that our price matching and flexible delivery options fit well into your everyday life. Thank you for taking the time to share your experience and for recommending us. If you have any questions, you are always welcome to contact us. You can reach us via live chat on our website or app, by phone: 7033 7233, or by email: [email protected] We wish you a great day Kind regards Trine

H Y
1/3/2026
🇩🇰 Denmark1 reviewsBusinessGeneratedLinkVerified
Experience date: 1/2/2026
Always get high quality food

Always get high quality food. Easy and convenient.

Company Response1/3/2026

Dear H Y Thank you so much for your kind review. We’re really happy to hear that you consistently receive high-quality food and find shopping with us easy and convenient. Thanks for choosing nemlig. Should you have any suggestions how we can make your experience even better you are very welcome to contact us on 70 33 72 33 or through email at [email protected]. I wish you a good day. Best Regards Andreas

Padmavathy Nagarajan
1/2/2026
🇩🇰 Denmark12 reviewsBusinessGeneratedLinkVerified2 reviews on this domain
Experience date: 1/2/2026
Good customer service

Good customer service. I've always got a good response from the customer service when there was a problem. I'm a regular customer

Company Response1/3/2026

Dear Padmavathy Thank you so much for your review and for your kind words. We’re very happy to hear that you’ve consistently received good and helpful responses from our customer service whenever there’s been an issue. We truly appreciate you being a regular customer and choosing to shop with us. If you have any questions, you’re always welcome to contact us. You can reach us via live chat on our website or app, by phone at +45 7033 7233, or by email at [email protected] We wish you a great day Best regards Trine

Frequently Asked Questions about Nemlig

What is Nemlig's Revenue?
Nemlig generates approximately $75M in annual revenue. With 833 employees, that's $90,036 per employee.
What does Nemlig do?
Køb dagligvarer på nettet i Danmarks førende online supermarked med over 9.000 varer og Danmarks største udvalg af økologisk frugt/grønt og kød. Se her!
How fast is Nemlig growing?
Nemlig has grown by 64.0% in the last 6 months according to traffic data. employee count has changed by 1% year over year.
How do people interact with Nemlig?
When visiting Nemlig, visitors view an average of 4.6 pages per visit, and spend around 12:36 on the site, and the bounce rate is 63.4%.
How do people find Nemlig?
548.0K people (57%) visit Nemlig directly. 405.5K (42%) find them through organic search. 8.7K (1%) come through paid advertising.
Who uses Nemlig?
Nemlig's top market is Denmark with 932.2K visitors (96.9%). United States is 2nd with 9.8K (1.0%). Netherlands is 3rd with 6.2K (0.6%).
What technologies does Nemlig use?
Nemlig uses 18 technologies across their website including Security, Error Tracking, CMS. Key technologies include HSTS, Sentry, Ghost.
Who are Nemlig's competitors?
Nemlig's main competitors include Kvickly, Drakes Supermarkets, Cora Rocourt, Ritchies, nemlig.com. These companies operate in similar markets and compete for the same customer base.
What do customers think of Nemlig?
Nemlig has a Trustpilot score of 4.7 out of 5 (4 stars) based on 39,575 customer reviews.

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About nemlig.com

Køb dagligvarer på nettet i Danmarks førende online supermarked med over 9.000 varer og Danmarks største udvalg af økologisk frugt/grønt og kød. Se her!

Company Overview

nemlig.com
Website
food_and_drink
Industry
#30,503
Global Rank
1.3M
Monthly Visitors
18
Technologies
24+
Employees

nemlig.com Key Pages

Technology Stack

nemlig.com uses 18 technologies across their website including HSTS, Sentry, Ghost, and more.

Security

HSTS

Error Tracking

Sentry

CMS

Ghost

Cloud & Hosting

Cloudflare

Advertising

DoubleClick Floodlight

A/B Testing

AB Tasty

Traffic & Audience

1.3M
Monthly Visits
51%
Bounce Rate
6.3
Pages/Visit
4:08
Avg. Duration

nemlig.com receives approximately 1.3M monthly visitors and ranks #30,503 globally. The website has a bounce rate of 51% with visitors viewing an average of 6.3 pages per visit. Users spend an average of 4:08 on the site.

The majority of nemlig.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is nemlig.com?
Køb dagligvarer på nettet i Danmarks førende online supermarked med over 9.000 varer og Danmarks største udvalg af økologisk frugt/grønt og kød. Se her!
What technologies does nemlig.com use?
nemlig.com uses 18 technologies including HSTS, Sentry, and 12 more. View the full tech stack analysis above.
How do I contact nemlig.com?
You can contact nemlig.com via email at [email protected].
What are nemlig.com's social media accounts?
nemlig.com is active on facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
How popular is nemlig.com?
nemlig.com receives approximately 1.3M monthly visitors and ranks #30,503 globally. Traffic is growing by 32.2% month-over-month.

Related Searches

nemlig.com pricingnemlig.com reviewsnemlig.com alternativesnemlig.com loginnemlig.com careerswhat is nemlig.comnemlig.com tech stacknemlig.com contactnemlig.com vs competitorsnemlig.com featureshow to use nemlig.comnemlig.com integrations

This page provides publicly available information about nemlig.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit nemlig.com directly at https://nemlig.com.