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Laba: The $192M Ukrainian Education Giant
How an obscure online school quietly built a massive business with just 415 monthly visits
Laba isn't just another online school—it's a revenue machine disguised as an education platform. With $192.2M in revenue and only 415 monthly website visits, this Ukrainian company has cracked a code that most edtech startups are still chasing.
"Traffic is vanity. Revenue is sanity. Laba proves you don't need millions of visitors to build a nine-figure business."
The Anti-Growth Playbook
While most edtech companies burn cash on SEO and paid ads chasing traffic, Laba operates with a 460,000:1 revenue-to-visit ratio. This isn't a typo—it's a masterclass in B2B education that bypasses the traditional funnel entirely. Their 4,560 monthly searches for 'business analysis' suggests they're not playing the volume game; they're playing the value game.
Enterprise-Grade Infrastructure
With 832 employees, Laba is not a scrappy startup—it's a full-scale operation. The tech stack (jQuery, Swiper, Tailwind, PWA) reveals a focus on functional delivery over flashy innovation. They're not building for venture capital optics; they're building for operational efficiency and scale.
The company's social presence—YouTube, Facebook, LinkedIn, Instagram—shows a multi-channel strategy, but the real story is in what's missing: aggressive SEO, influencer marketing, or viral content. Laba's model suggests they're either selling directly to enterprises or leveraging partnerships that drive qualified leads without the need for mass traffic.
- Revenue-per-employee: ~$231K (exceptional for edtech)
- Traffic-to-revenue ratio defies every growth hacking playbook
- Ukrainian origin with international reach
- Focus on business education over consumer edtech
Laba is the edtech unicorn that venture capitalists missed
While they chased traffic, Laba chased revenue—and won with $192M proof that B2B education doesn't need an audience, it needs customers.
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Meta Tags
Laba (Лаба) — міжнародна онлайн-школа | Розумних люблять
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About l-a-b-a.com
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Technology Stack
l-a-b-a.com uses 22 technologies across their website including YouTube Embed, Firebase, HSTS, reCAPTCHA, and more.
Video
YouTube Embed
Development
Firebase
Security
HSTS, reCAPTCHA
Cloud & Hosting
Cloudflare
Advertising
DoubleClick Floodlight, Microsoft Ads, LinkedIn Insight Tag, TikTok Pixel +2 more
Analytics & Marketing
Clarity, Google Tag Manager, Google Analytics
Traffic & Audience
l-a-b-a.com receives approximately 415 monthly visitors. The website has a bounce rate of 40% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:09 on the site.
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