labors.at
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Labors.at: The Austrian Lab Powerhouse
A €10M medical practice with a surprising digital footprint
In the conservative world of Austrian medicine, Labors.at is quietly building a digital empire. This isn't a startup—it's a 72-person medical practice that treats the web as its primary patient intake channel, generating over 64,000 monthly visits.
"This isn't a clinic with a website—it's a digital-first medical practice where the website IS the clinic."
The Traffic Paradox
With 64K monthly visits and a global rank of #341,446, Labors.at punches above its weight class. The real story is in the traffic composition: 51% organic search and 45% direct traffic. This isn't random browsing—this is a brand people actively seek out. The 'labors' keyword alone drives 2,920 monthly searches, creating a powerful brand moat in the German-speaking world.
Tech Stack Tells a Story
The stack reveals a pragmatic, modern approach. WordPress + PHP for content management, Tailwind CSS + Bootstrap for rapid UI development, and DaisyUI for a consistent design system. The PWA implementation is particularly telling—they're thinking about mobile performance and offline capabilities. This isn't legacy code; it's a deliberate choice to move fast while maintaining medical-grade reliability.
The social media presence is equally strategic. They maintain active profiles across YouTube, Facebook, LinkedIn, and Instagram—not as vanity metrics, but as trust signals. In healthcare, trust is the ultimate currency, and a multi-platform presence signals legitimacy. The 2.9/5 Trustpilot rating (from 12 reviews) is concerning, but in healthcare, direct referrals often outweigh public ratings.
- Brand moat: 'labors' searches create a defensive SEO position
- Direct traffic dominance: 45% direct traffic indicates strong brand recall
- Modern stack: WordPress + Tailwind + PWA shows technical maturity
- Multi-channel trust: Active across 4 social platforms
The Unlikely Digital Leader
A traditional medical practice proving that industry experience + digital execution = defensible moat
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Fachärzte für Labormedizin - labors.at
In der Gruppenpraxis labors.at arbeiten Fachärzte für Labormedizin zusammen und garantieren ein Höchstmaß an fachlicher Kompetenz.
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Reviews (1)
Unreasonably expensive for simple services
For a simple blood test they charged me 407 EUR!!!! The normal price for simple blood tests in other laboratories in Vienna is around 150 EUR. Service was ok but the price charged is unjustifiable. We were sent to them by our doctor who should have informed us of the unreasonably expensive fee for simple tests. If you have private insurance, or if for whatever reason you do not have applicable insurance, be extra careful and check the price-list first!
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About labors.at
In der Gruppenpraxis labors.at arbeiten Fachärzte für Labormedizin zusammen und garantieren ein Höchstmaß an fachlicher Kompetenz.
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Technology Stack
labors.at uses 12 technologies across their website including Font Awesome, HSTS, PHP, and more.
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Font Awesome
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HSTS
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PHP
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WordPress
Performance
Lazy Loading
Web Standards
Twitter Cards, PWA
Traffic & Audience
labors.at receives approximately 64.4K monthly visitors and ranks #341,446 globally. The website has a bounce rate of 27% with visitors viewing an average of 7.4 pages per visit. Users spend an average of 3:56 on the site.
The majority of labors.at's traffic comes from undefined, undefined, .
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This page provides publicly available information about labors.at. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit labors.at directly at https://labors.at.