laddinc.org
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The $82M Disability Nonprofit You've Never Heard Of
LADD Inc. is quietly scaling social impact with a business-first mindset
While tech startups chase billion-dollar valuations, LADD Inc. has quietly built an $82M operation serving adults with developmental disabilities in Cincinnati. This isn't your typical nonprofit—it's a sophisticated social enterprise that proves impact and revenue aren't mutually exclusive.
"LADD proves that the most impactful business model might be the one that doesn't look like a business at all."
The Hidden Growth Engine
With 46% direct traffic, LADD's audience isn't finding them through SEO tricks or viral campaigns—they're coming directly. This signals deep community trust and brand loyalty that most nonprofits would kill for. The 30% organic search traffic suggests they're capturing intent for 'smart living' and 'car raffle' keywords, but the real moat is direct engagement.
The Unsexy Scaling Playbook
While most social enterprises struggle to scale, LADD's 231 employees and $82M revenue demonstrate a different path: deep community integration. Their keyword data reveals a fascinating insight—they rank for 'smart living' (1,000 monthly volume) and 'car raffle' (330 monthly volume), suggesting they've built hybrid funding models that blend services with community fundraising events.
The tech stack tells a story of pragmatic modernization. They're using jQuery alongside Tailwind CSS and Bootstrap—hardly cutting-edge, but perfectly functional for their audience. The presence of PWA technology suggests they're thinking about accessibility for users who may have limited device capabilities, a thoughtful choice that prioritizes inclusion over tech trends.
- CEO Susan Brownknight leads a 231-person organization with $82M in revenue
- Direct traffic dominance (46%) indicates exceptional community trust
- Hybrid model: developmental disability services + community fundraising (car raffles)
- Modern tech stack prioritizing accessibility over bleeding-edge frameworks
The Real Unicorn Isn't a Tech Company
LADD's $82M revenue and 231 employees prove that building for underserved communities can create sustainable, impactful businesses—without chasing venture capital or viral moments.
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LADD Inc.
LADD empowers adults with developmental disabilities to live, work and connect in the Greater Cincinnati region.
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About laddinc.org
LADD empowers adults with developmental disabilities to live, work and connect in the Greater Cincinnati region.
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laddinc.org uses 19 technologies across their website including AccessiBe, YouTube Embed, Font Awesome, Adobe Fonts, and more.
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AccessiBe
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PHP
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laddinc.org receives approximately 3.7K monthly visitors and ranks #4,601,297 globally. The website has a bounce rate of 35% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:28 on the site.
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