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Caracole: The $36M Nonprofit Fighting HIV with Data
How Greater Cincinnati’s HIV services organization built a digital-first health empire.
In a world obsessed with SaaS valuations, Caracole operates in a far more critical arena: human survival. With a $36.2M revenue engine and 112 employees, this isn't just a charity—it's a highly efficient healthcare delivery system tackling the HIV/AIDS epidemic in Greater Cincinnati.
"Caracole proves that mission-driven organizations can scale operations as effectively as any Series B startup—without the venture capital."
The Digital Health Pivot
Caracole’s digital strategy is surprisingly sophisticated for a nonprofit. With 5,491 monthly visits, they dominate niche search terms like 'HIV test kit' (3,040 volume) and 'take home test' (690 volume). They aren't just waiting for patients to walk in; they are capturing intent at the exact moment of need via a robust SEO and content strategy.
Hyper-Local Precision
While their global rank sits at #3,198,588, their local footprint is massive. 100% of their traffic originates from the United States, specifically Greater Cincinnati. Their top keywords include specific addresses like '30 w. 3rd street, floor 5,' indicating a strategy that blends high-tech accessibility with brick-and-mortar trust.
The tech stack reveals a modern approach to accessibility. Using Tailwind CSS, Bootstrap, and PWA (Progressive Web App) capabilities, Caracole ensures their services are accessible on low-bandwidth connections and older devices—a critical consideration for their demographic. The integration of 'at-home testing' landing pages shows a pivot toward decentralized care models.
- Revenue Scale: $36.2M places them in the top tier of regional health nonprofits.
- Search Dominance: Owns the 'HIV test kit' vertical in Cincinnati search results.
- Tech Modernization: Utilizes PWA and Lazy Loading to serve users with limited connectivity.
- Social Proof: 100% US-based traffic indicates a focused, local impact strategy.
The Silent Giant of Cincinnati Health
Caracole is a blueprint for how non-profits can leverage digital infrastructure to scale life-saving services.
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Open Graph Image
https://caracole.org/wp-content/uploads/2025/02/aids-ribbon.png
Meta Tags
Greater Cincinnati HIV Services Organization - Caracole
We are Greater Cincinnati’s nonprofit devoted to positively changing lives in the fight against HIV/AIDS.
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About caracole.org
We are Greater Cincinnati’s nonprofit devoted to positively changing lives in the fight against HIV/AIDS.
Company Overview
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Technology Stack
caracole.org uses 32 technologies across their website including Font Awesome, Google Fonts, reCAPTCHA, Laravel, and more.
Fonts
Font Awesome, Google Fonts
Security
reCAPTCHA
Backend Frameworks
Laravel
Programming Languages
PHP
CMS
Squarespace, WordPress
CDN
cdnjs
Traffic & Audience
caracole.org receives approximately 5.5K monthly visitors and ranks #3,198,588 globally. The website has a bounce rate of 60% with visitors viewing an average of 2.6 pages per visit. Users spend an average of 1:27 on the site.
The majority of caracole.org's traffic comes from .
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