While tech startups chase unicorn valuations, a 290-person government agency is solving Australia's most critical infrastructure problem: housing. Landcom isn't just selling land—it's architecting entire communities, and its digital footprint reveals a sophisticated operation that outperforms most private developers.

"Landcom isn't just selling land—it's architecting entire communities, and its digital footprint reveals a sophisticated operation that outperforms most private developers."

What's most telling is their traffic composition: 30% direct visits means strong brand recall. People aren't stumbling upon Landcom—they're seeking it out. This is the hallmark of a trusted institution in a space where trust is scarce. Their social presence (Facebook, LinkedIn, Instagram) reinforces this, showing they understand modern engagement isn't just about listings, but about community narrative.

• State-owned but operates with private-sector metrics and digital sophistication
• Dominates niche search terms that competitors ignore or can't rank for
• 62% organic traffic suggests content strategy beats paid acquisition
• Direct traffic (30%) indicates strong brand trust in a low-trust industry
• Modern tech stack (Vite, GSAP) signals they're building for the next decade