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LateShipment: The Post-Purchase Profit Engine
How a 62-person team is fixing the $200B returns nightmare for global brands
While everyone obsesses over conversion rates, LateShipment.com quietly built a $17M business by fixing what happens after the 'buy' button. They're not just tracking packages—they're recovering lost revenue and turning shipping disasters into customer loyalty.
"LateShipment isn't solving logistics problems—they're solving profit problems that logistics create."
The Silent Majority of Traffic
With 69% direct traffic and only 20% organic search, LateShipment's customers aren't discovering them—they're returning intentionally. This isn't a SEO play; it's a sticky product that brands integrate deeply. The 366K monthly visits suggest an enterprise-heavy user base that logs in daily to manage shipping exceptions, not casual browsers. Their 3.2/5 Trustpilot rating from just 1 review hints at a B2B model where feedback happens in boardrooms, not public forums.
The Post-Purchase Gap They Own
LateShipment operates in the critical window between purchase and delivery where 84% of customers decide whether to return. Their tech stack (jQuery, Tailwind, PWA) suggests a pragmatic, performance-focused approach rather than bleeding-edge frameworks. The keywords reveal their real battleground: 'ups claims phone number' (630 monthly searches) and 'lost package' queries—problems that kill customer lifetime value. They're not competing on features; they're competing on pain points.
The company's leadership team—Sriram Sridhar, Sridhar AN, Bianca Barath, Rahul Krishna—shows a blend of technical and growth expertise. Their global rank of #180,124 with 80% traffic from undefined markets suggests they're either privacy-focused or serving regions where analytics data is limited. This could indicate strong penetration in emerging markets where logistics is fragmented and post-purchase experience is critical.
- Revenue Intelligence: They turn shipping delays into revenue recovery opportunities, not just customer service tickets
- Global Fragmentation Play: Their traffic pattern suggests solving problems in regions where logistics infrastructure is inconsistent
- Enterprise Stickiness: 69% direct traffic indicates deep integration into customer workflows, not just API connections
The $200B Returns Problem They're Actually Solving
LateShipment isn't another logistics tracker—they're the infrastructure layer for post-purchase experience that turns shipping failures into retention opportunities. With 62 employees and $17M revenue, they're proving that in e-commerce, what happens after checkout matters more than what happens before.
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LateShipment.com: Post-Purchase Experience Software Platform
LateShipment.com is the leading post-purchase experience software platform, helping brands grow revenue, cut costs, and improve shipping, delivery, and returns.
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Reviews (1)
Joke of a company, worthless, time wasting experience
This was an absolute worthless, time wasting experience. After all the guarantees that you would look into my Fedex shipments including my Ground ones - nothing ever happened and the worst part, was absolute horrible communication. I tried several times to communicate and got one response that had zero substance or next steps. Then, your account rep comes back and says "he's moved on" and essentially it's no longer his problem. Joke of a company ..lots of promises - zero execution and communication.
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About lateshipment.com
LateShipment.com is the leading post-purchase experience software platform, helping brands grow revenue, cut costs, and improve shipping, delivery, and returns.
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lateshipment.com uses 33 technologies across their website including Font Awesome, Google Fonts, reCAPTCHA, PHP, and more.
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lateshipment.com receives approximately 366.4K monthly visitors and ranks #180,124 globally. The website has a bounce rate of 64% with visitors viewing an average of 1.2 pages per visit. Users spend an average of 0:22 on the site.
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