In a market dominated by billion-dollar HR platforms, Launchways operates with surgical precision—serving the overlooked middle market with a human-centric approach that giants like ADP and Gusto can't replicate.

"They're not selling software—they're selling peace of mind for founders who'd rather build products than process payroll."

• Bootstrap mentality: No funding rounds, just steady growth through referrals and organic search
• Human-first model: 24 employees serving businesses that value relationships over algorithms
• Niche dominance: Ranking for obscure but high-intent keywords that competitors ignore
• Full-stack approach: HR, payroll, benefits, and insurance under one roof—no handoffs

The tech stack tells a story: jQuery, Bootstrap, and Chart.js—stable, proven technologies that prioritize reliability over trends. This isn't a company chasing shiny objects; it's a company building infrastructure for the long haul. The absence of social profiles isn't a weakness—it's a strategic choice to focus on direct relationships and organic discovery.