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Law360: The $200M Legal Intelligence Engine
How a niche news platform built an empire on breaking legal news
While most legal news sites publish press releases, Law360 has engineered a real-time intelligence machine that captures 658,000 monthly visits from lawyers who need to know about litigation filings before their opponents do. This isn't just news—it's a competitive weapon.
"Law360 doesn't just report legal news—it becomes the primary source that makes lawyers dependent on their real-time alerts."
The Professional Dependency Loop
With 60% direct traffic and only 33% organic, Law360 has achieved what most B2B media companies dream of: habitual usage. Lawyers don't search for 'legal news'—they type 'law360.com' directly into their browser. This 2:1 direct-to-organic ratio reveals a platform that has embedded itself into daily legal workflows. The 8.1M backlinks aren't just SEO juice—they're a testament to being cited by every major law firm, court, and corporate legal department.
The Traffic Paradox
Here's the fascinating contradiction: Law360 ranks for broad, high-volume terms like 'medicaid' (185K searches) and 'fca' (120K searches), but its own brand term ('law360') gets only 7,130 monthly searches. This suggests they're not competing on generic legal queries—they're dominating the 'need-to-know-now' niche. Their traffic strategy isn't about ranking for 'what is antitrust law' but being the destination when a major class action drops at 2 PM on a Tuesday.
The company's tech stack reveals a modern approach: jQuery and Tailwind CSS for rapid frontend iteration, combined with New Relic for performance monitoring and Matomo for privacy-conscious analytics. They're using Microsoft Ads alongside Google, suggesting sophisticated B2B targeting. The single Trustpilot review (3.2/5) is almost meaningless—this is a B2B product where user reviews happen on Gartner, not consumer platforms.
- Real-time litigation tracking beats traditional legal journalism by 24-48 hours
- Corporate legal departments pay premium subscriptions to monitor competitors' litigation
- The backlink profile (8.1M) indicates near-universal citation by legal professionals
- 60% direct traffic proves they've achieved daily habit formation
The Unsexy $200M Winner
Law360 proves that dominating a narrow, high-value niche with real-time data beats being a broad content platform every time
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5 keywordsHow is Law360's SEO?
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Legal News & Analysis on Litigation, Policy, Deals : Law360
News and analysis on legal developments including litigation filings, case settlements, verdicts, regulation, enforcement, legislation, corporate deals, and business of law.
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Reviews (1)
TOTAL IGNORANCE ARROGANCE OF WASTED DRUNKS,...
TOTAL IGNORANCE, TOTAL STUPIDITY - ARROGANCE/IGNORANCE ON WASTED ENCYCLOPEDIA DRAMATICA EDPEDOS LEVEL...DO NOW KNOW WHAT ONLINE DEFAMATION LAWSUIT MEANS...
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About law360.com
News and analysis on legal developments including litigation filings, case settlements, verdicts, regulation, enforcement, legislation, corporate deals, and business of law.
Company Overview
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Technology Stack
law360.com uses 13 technologies across their website including Font Awesome, Ruby on Rails, OneTrust, and more.
Fonts
Font Awesome
Backend Frameworks
Ruby on Rails
Privacy & Consent
OneTrust
Advertising
Microsoft Ads
Analytics & Marketing
Matomo, New Relic, Google Analytics
Performance
Lazy Loading
Traffic & Audience
law360.com receives approximately 658.5K monthly visitors and ranks #88,320 globally. The website has a bounce rate of 57% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 1:05 on the site.
The majority of law360.com's traffic comes from undefined, undefined, .
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