layer.com
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Layer: The Niche of Digital Fine Art
A micro-niche platform for digital artists, powered by museum-grade tech
In a world saturated with NFTs and mass-market prints, Layer is betting on a radically different proposition: digital fine art, delivered on museum-grade canvas, tracked with proprietary tech. It's a quiet, deliberate play for a very specific audience.
"Layer isn't trying to scale to the masses; it's scaling revenue by owning a hyper-luxury niche."
The Curated Collector
Layer's traffic profile reveals a story of intent. With 55% direct traffic and only 1,877 monthly visits, they aren't relying on SEO discovery. This is a community-driven business where collectors know exactly where to go. The top organic keyword 'layer art' (210 volume) confirms a brand that is searched for by name, not by accident.
The Revenue Paradox
Here is the analyst's take: Layer is a statistical anomaly. With 1,877 monthly visits and $9.4M in revenue, their revenue-per-visit is astronomical—roughly $5,000 per visitor annually. This suggests a high-touch, high-ticket sales model where conversion rates are low, but Average Order Value (AOV) is likely in the thousands. It's not a volume game; it's a value game.
Their tech stack tells a story of modern frontend engineering. Using Tailwind CSS, Ant Design, and Vite, the site is built for speed and visual fidelity. However, the heavy reliance on tracking pixels (Twitter, DoubleClick, Floodlight) indicates a sophisticated, albeit aggressive, retargeting strategy essential for high-ticket sales.
- Niche Dominance: Targets digital fine art collectors, not casual buyers.
- Proprietary Hardware: The 'Layer Canvas' is a physical differentiator in a digital world.
- Artist-Led: Keywords like 'Casey Reas' and 'Zach Lieberman' show a focus on established generative art names.
The Verdict: Luxury Over Scale
Layer proves that in the digital art space, depth of engagement beats breadth of reach.
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https://layer-website-assets.b-cdn.net/opengraph/og-image-layer-home.jpeg
Meta Tags
Layer | Living Digital Art, Curated for Life
Layer delivers curated digital fine art from leading artists, presented on the museum-grade Layer Canvas, and tracked with ViewTime to reward artistic reach.
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About layer.com
Layer delivers curated digital fine art from leading artists, presented on the museum-grade Layer Canvas, and tracked with ViewTime to reward artistic reach.
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Technology Stack
layer.com uses 12 technologies across their website including HSTS, Vercel, DoubleClick Floodlight, Twitter Pixel, and more.
Security
HSTS
Cloud & Hosting
Vercel
Advertising
DoubleClick Floodlight, Twitter Pixel, Google Ads
Analytics & Marketing
Google Analytics
Performance
Priority Hints
Web Standards
Twitter Cards
Traffic & Audience
layer.com receives approximately 1.9K monthly visitors and ranks #8,020,467 globally. The website has a bounce rate of 27% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:20 on the site.
The majority of layer.com's traffic comes from .
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This page provides publicly available information about layer.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit layer.com directly at https://layer.com.