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LearnFormula: The Quiet $6.6M Finance Education Powerhouse
Analyzing the bootstrapped giant dominating professional CPD certification
While Silicon Valley chases AI unicorns, LearnFormula is quietly printing money by solving a boring, high-stakes problem: keeping finance professionals compliant. With 50 employees and $6.6M in revenue, they've built a fortress in the professional development niche.
"The 51% direct traffic rate proves they've achieved the holy grail: customers typing their URL directly into the browser."
The Compliance Moat
LearnFormula isn't selling education—they're selling peace of mind. Their keyword strategy reveals the playbook: targeting 'cpd hours free' (140 monthly volume) and 'free cpd hours ontario paralegal online' (120 volume). They capture professionals at the exact moment compliance anxiety peaks, then upsell them into packages. It's a classic pain-killer business model with a B2B twist.
The Identity Crisis
Here's the tension: their social presence screams 'network' (LearnFormula Network on Facebook), but their domain is purely transactional. They're straddling two identities—community platform vs. content marketplace. The 3.7/5 Trustpilot rating (only 34 reviews) suggests they haven't cracked the viral growth loop yet. They're buying growth through SEO and direct traffic, not organic evangelism.
The tech stack tells a story of pragmatic engineering. Tailwind CSS, Bootstrap, and Ant Design suggest a team shipping fast, not reinventing wheels. Google Analytics + Tag Manager + Clarity means they obsess over conversion funnels. This is a company run by operators, not builders.
- Mike Katsevman (Co-Founder) likely drives strategy—this is a founder-led sales machine
- Ali Shafiei (Senior Software Engineer) keeps the platform stable while content scales
- Diana Abutalipova bridges video content with social distribution—a rare hybrid skill
The Unsexy Billion-Dollar Playbook
LearnFormula proves that boring industries with recurring compliance needs create better businesses than hype-driven SaaS. They're not building a platform; they're building a utility—and utilities pay the bills.
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Professional Development for your Professional Designation
Take Control over your Career through Professional Development Courses, Packages and Certificate Programs
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learnformula.com
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Reviews (20)
Great CPA (Canada) CPD Courses!
I am a Canadian CPA and I have used CPDFFormula's online educational offerings for a number of years to satisfy my Annual CPD verifiable educational requirements that are required for me to maintain my valuable accounting designation. They offer a large selection of courses at differing levels of complexity, all verifiable with a certificate upon successful completion. The presenters are well-credentialled with years of experience in their fields and they teach their courses in a clear and organised manner. CPDFormula's online course management system does an excellent job of keeping track of where a student is on any particular course and keeps that history year-over-year. I recommend CPDFormula to all CPA's to help you in your annual requirement.
Overall
Overall, great help from Elma.
Great resource and exceptional customer serevice
I have been using LearnFormula for many years now and always had a positive experience. I find the courses to be reasonably priced as compared to other platforms. The flexibility on the schedule and the advantage of having verifiable CPD credits is a bonus. On top of it, their customer service is truly exceptional. Always had a positive experience in dealing with their reps, especially Elma. Keep it up!
Quick and to the point
Quick and to the point. Well done!
Excellent customer setvice
Excellent customer setvice
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About learnformula.com
Take Control over your Career through Professional Development Courses, Packages and Certificate Programs
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Technology Stack
learnformula.com uses 23 technologies across their website including HSTS, Sentry, Ghost, and more.
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HSTS
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Sentry
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Ghost
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Amazon Web Services, AWS CloudFront
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DoubleClick Floodlight, Microsoft Ads, LinkedIn Insight Tag, Google Ads +1 more
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Intercom
Traffic & Audience
learnformula.com receives approximately 42.7K monthly visitors and ranks #550,237 globally. The website has a bounce rate of 41% with visitors viewing an average of 4.7 pages per visit. Users spend an average of 2:58 on the site.
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