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ledn.io
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ledn.io

23 technologies
VerifiedVisit327.5K/mo$11M8723 Tech19 Leads
Deep Dive

Ledn: The Bitcoin Lender That Won't Let You Sell

How a Toronto-based startup built a $11.3M revenue business by solving the HODLer's dilemma.

In a market obsessed with selling crypto at the peak, Ledn is betting everything on the opposite thesis: let your Bitcoin appreciate, but access its value now. Their pitch is brutally simple—don't sell your BTC, borrow against it instead. It’s a strategy that has captured 327,518 monthly visitors and $103.9M in funding.

327K
Monthly Visits
$11.3M
Annual Revenue
$103.9M
Total Funding
4.4/5
Trustpilot Score

"They aren't selling a loan; they're selling a tax strategy and a psychological safety net."

The HODLer's Dilemma

Ledn’s core insight is that the biggest Bitcoin holders are often the least likely to sell. Realizing gains triggers taxable events and risks missing future upside. Ledn targets this specific psychology. With 49% direct traffic, a massive chunk of their users aren't browsing alternatives—they're returning to the platform specifically to borrow. They aren't selling a loan; they're selling a tax strategy and a psychological safety net.

The Growth Engine

Despite a modest 38% organic search traffic share, Ledn’s brand is strong. The keyword 'ledn' alone commands 6,800 monthly searches, and 'ledn bitcoin' adds another 770. This indicates a product-led growth motion where users search for the brand directly rather than generic terms like 'bitcoin loan'. With 87 employees and $11.3M in revenue, they are operating at a highly efficient ~$130k revenue per employee ratio for a fintech, suggesting a lean, focused operation.

The tech stack tells a story of pragmatism over flash. They rely on jQuery, Bootstrap, and Tailwind CSS—proven, stable technologies that prioritize speed and reliability over bleeding-edge frameworks. This isn't a company burning cash on experimental tech; it's a utility provider building a robust plumbing system for the crypto economy. The 1,038 Trustpilot reviews back this up, validating the user experience in a trust-starved industry.

  • The 'Don't Sell' Narrative: They’ve monopolized the psychological hook of retaining asset appreciation.
  • Direct Traffic Dominance: 49% direct traffic suggests high brand recall and a sticky user base.
  • Efficient Scaling: $11.3M revenue with only 87 employees indicates a high-margin, automated lending model.
They DON'T offer crypto trading.
They DO offer instant, automated USD liquidity.
They DON'T support a wide array of altcoins (BTC and USDC focused).
They DO provide a 'Savings Account' product for USDC yields.
They DON'T hide their rates—transparency is front and center.
They DO prioritize security over complexity.

Ledn isn't building a bank; they're building the bridge between the old world of fiat and the new world of Bitcoin.

For founders and investors, the lesson is clear: solve the emotional friction of asset disposal, and you own the user's loyalty.

What tech stack does Ledn use?

49 detected
Security1
Marketing Automation1
Reviews1
Performance1
Web Standards1
UI Libraries1
JavaScript Libraries2
Tracking & Analytics26
F
Facebook Pixel
T
TikTok Pixel
G
Google Analytics
G
Google Tag Manager
L
LinkedIn Insight Tag
L
LinkedIn Insight Tag
H
Heap
H
Hotjar
H
Hotjar
H
HubSpot
J
jsDelivr
A
Amazon CloudFront
G
Google Tag Manager
A
Analytics Service
L
LinkedIn Insight Tag
H
Hotjar
H
HubSpot
F
Facebook Pixel
T
TikTok Pixel
R
Reddit
G
Google Analytics
G
Google DoubleClick
F
Facebook
L
LinkedIn
G
Google Static
G
Google APIs

How much traffic does Ledn get?

Traffic & Engagement

327.5K
Monthly Visits
2.4
Pages/Visit
0:59
Avg. Duration
50%
Bounce Rate
Monthly Traffic Trend-9%
358.3K
Oct 2025
Oct
366.0K
Nov 2025
Nov
327.5K
Dec 2025
Dec

Traffic Sources

Search
38%
Direct
49%
Social
3%
Referrals
8%
Email
0%
Paid
1%

Where is Ledn's audience located?

🌍26.0%
🌍8.2%
🌍8.1%
🌍3.9%
🌍3.9%

What keywords does Ledn rank for?

5 keywords
1ledn6.8K vol$8.53
2btc usd2.4M vol
3ledn bitcoin770 vol
4fastcoin.it27.2K vol
5ledn login350 vol

How is Ledn's SEO?

Open Graph Image

OG Image preview
og:image

https://cdn.prod.website-files.com/67dd7d513168f4f6b7195946/67e418a3fe06fb0d19851ede_ledn_platform.png

Meta Tags

title43 chars

Ledn | Borrow Against your Bitcoin Securely

description117 chars

Access USD liquidity with Ledn’s secure bitcoin-backed loans - keep your BTC, get cash in hours, no selling required.

languageEN

H1 Tags

h1Don't sell your bitcoin.Get a bitcoin-backed loan.

What is Ledn's revenue?

$11M
Annual Revenue
87
-47%
Employees
$130K
Revenue/Employee
$104M
Total Funding
Toronto, CAN
Headquarters

Who works at Ledn?

Loading leads...

What do customers think of Ledn?

Ledn

Ledn

4.4
1,038 reviews
✓ Claimed

Categories

Alternative Financial Service#undefinedCryptocurrency Service#undefinedCar Finance and Loan Company#undefinedNon-Bank Financial Service#undefinedLoan Agency#undefinedAsset Manager Service#undefined

Activity & Engagement

Reply Rate
9.090909090909092%
Avg. Reply Time
1.0 days
Claimed Date
10/30/2020

Contact Information

Address:
90 North Church Street
Grand Cayman, KY

Reviews (20)

Filter by rating:
Ірина ТатарчукVerified
12/13/2025
🇺🇦 Ukraine6 reviewsOrganicUnverified
Experience date: 12/13/2025
Rekomend

Rekomend !!!

Paul Jacobs
11/28/2025
🇺🇸 United States5 reviewsOrganicUnverified
Experience date: 11/28/2025
Ledn is great

Ledn is great. The platform offers several strong financial products for Bitcoin holders. You can earn interest on your USD or borrow at fair rates against your BTC. Discovered it through the sMiles app.

E.J. MusteVerified
11/6/2025
🇳🇱 Netherlands7 reviewsOrganicUnverified
Experience date: 11/6/2025
excellent support.

Good afternoon Ledn Team, Daniel has been very helpful, and everything is now clear! I would like to thank Ledn — and especially Daniel — for the excellent support. Kind regards, Edwin

G.D.
10/15/2025
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 10/15/2025
Daniel and team at LEDN are amazing

Daniel and team at LEDN are amazing, always trying to figure out how to help. The process is easy and clear. Highly recommend them.

Magnus Hasselteg
10/15/2025
🇪🇸 Spain2 reviewsOrganicUnverified
Experience date: 10/15/2025
Great service - B2X

Great service. Been using the B2X service and works great.

Frequently Asked Questions about Ledn

What is Ledn's Revenue?
Ledn generates approximately $11M in annual revenue. With 87 employees, that's $130,000 per employee. The company has raised $104M in total funding.
What does Ledn do?
Access USD liquidity with Ledn’s secure bitcoin-backed loans - keep your BTC, get cash in hours, no selling required.
How fast is Ledn growing?
Ledn employee count has changed by -47% year over year.
What technologies does Ledn use?
Ledn uses 23 technologies across their website including Video, Security, CDN. Key technologies include YouTube Embed, HSTS, jsDelivr.
Who are Ledn's competitors?
Ledn's main competitors include BlockFi, Nexo, Hodlnaut. These companies operate in similar markets and compete for the same customer base.
What do customers think of Ledn?
Ledn has a Trustpilot score of 4.4 out of 5 (4 stars) based on 1,038 customer reviews.

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About ledn.io

Access USD liquidity with Ledn’s secure bitcoin-backed loans - keep your BTC, get cash in hours, no selling required.

Company Overview

ledn.io
Website
finance
Industry
#148,968
Global Rank
327.5K
Monthly Visitors
23
Technologies
19+
Employees

Contact ledn.io

Technology Stack

ledn.io uses 23 technologies across their website including YouTube Embed, HSTS, jsDelivr, and more.

Video

YouTube Embed

Security

HSTS

CDN

jsDelivr

Cloud & Hosting

AWS CloudFront, Cloudflare

Marketing Automation

HubSpot

Advertising

DoubleClick Floodlight, LinkedIn Insight Tag, TikTok Pixel, Google Ads +1 more

Traffic & Audience

327.5K
Monthly Visits
50%
Bounce Rate
2.4
Pages/Visit
0:59
Avg. Duration

ledn.io receives approximately 327.5K monthly visitors and ranks #148,968 globally. The website has a bounce rate of 50% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 0:59 on the site.

The majority of ledn.io's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is ledn.io?
Access USD liquidity with Ledn’s secure bitcoin-backed loans - keep your BTC, get cash in hours, no selling required.
What technologies does ledn.io use?
ledn.io uses 23 technologies including YouTube Embed, HSTS, and 17 more. View the full tech stack analysis above.
How do I contact ledn.io?
You can contact ledn.io through their contact page.
What are ledn.io's social media accounts?
ledn.io is active on twitter, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is ledn.io hiring?
Check ledn.io's careers page for current job openings and opportunities. The company has 19+ known employees.
How popular is ledn.io?
ledn.io receives approximately 327.5K monthly visitors and ranks #148,968 globally. Traffic is declining by 10.5% month-over-month.

Related Searches

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This page provides publicly available information about ledn.io. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit ledn.io directly at https://ledn.io.