leesa.com
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Leesa: The Quiet Giant of DTC Mattresses
How a 27-person team built a $4.7M brand on trust, not hype
In a market saturated with aggressive direct-to-consumer brands, Leesa has carved out a quiet empire by doing one thing exceptionally well: sleep. With just 27 employees and a minimalist tech stack, they've generated $4.7M in revenue by betting on a simple formula—premium products, a 120-night trial, and a charitable mission that resonates.
"Leesa proves that in e-commerce, 27 focused people can outperform a 270-person team when they master the fundamentals."
The 27-Person Powerhouse
Leesa operates with a leaner team than most Series A startups, yet they command a premium position in a $15B+ mattress industry. With just 27 employees, they're generating $174K in revenue per employee—numbers that would make SaaS companies jealous. Their team structure reveals a focus on core competencies: performance marketing, customer experience, and supply chain efficiency. No bloated org charts, just execution.
The Traffic Paradox
Here's what's fascinating: 52% of Leesa's 238K monthly visitors come directly to leesa.com. That's a brand strength indicator most DTC brands would kill for. Yet organic search only contributes 33%—a surprisingly low number for a mattress brand. This suggests Leesa has built a loyal customer base that returns, but hasn't cracked the SEO code as deeply as competitors. Their top keyword? 'Leesa' itself with 7,960 monthly searches—people are searching for the brand, not the category.
The company's tech stack tells a story of pragmatic choices: Tailwind CSS, Vite, Google Analytics, and Cloudflare. No fancy headless CMS, no complex personalization engines—just a solid, fast foundation. Their social presence spans TikTok to YouTube, but the real magic is in the 40,919 backlinks they've earned through what appears to be a consistent content and PR strategy. The 120-night trial period is a bold move that signals extreme confidence in product quality.
- 238K monthly visitors with 52% direct traffic—strong brand loyalty
- 27 employees generating $4.7M revenue ($174K/employee)
- 120-night trial period exceeds industry standard (100 nights)
- 40K+ donated to charity—authentic mission-driven positioning
- 4.5/5 Trustpilot rating from 214 reviews
The Anti-Hustle DTC Playbook
Leesa wins by being boringly excellent—proving that sustainable growth beats viral growth when you're building for decades, not quarters.
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Open Graph Image
https://images.contentstack.io/v3/assets/bltdab0c7b06198f4c2/blt40a1613cb1b727ab/65985cb8b05b9e7c91d73e44/leesa-1200x630-mattresses.jpg
Meta Tags
Leesa | NYT Best Hybrid and Memory Foam Mattresses
Shop USA-designed hybrid, memory foam, and cooling mattresses for all sleep styles. Enjoy a 120-night trial, free shipping and returns. 40K+ donated to charity.
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Reviews (20)
Excellent mattress & support
Excellent mattress & support. SO happy with this order. This is my second mattress. I bought one for my guest room in the past. This time I got both the queen mattress and the box spring-type support. Super easy to assemble and so comfortable. I am so glad for this business. These are the most comfortable mattresses!
Great mattress and seri
Great mattress and seri
Excellent mattress especially with…
Excellent mattress especially with adjustable frame, although that did take a week or so to get used to.
Good price
Good price, good mattress!
Love White Glove Delivery
Love that I received the free sheet set so quickly. Being able to set up white glove delivery was really important to me.
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About leesa.com
Shop USA-designed hybrid, memory foam, and cooling mattresses for all sleep styles. Enjoy a 120-night trial, free shipping and returns. 40K+ donated to charity.
Company Overview
leesa.com Social Media
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Technology Stack
leesa.com uses 24 technologies across their website including Vimeo, HSTS, reCAPTCHA, Sentry, and more.
Video
Vimeo
Security
HSTS, reCAPTCHA
Error Tracking
Sentry
Programming Languages
PHP
CDN
cdnjs
Cloud & Hosting
AWS CloudFront, Cloudflare, Vercel
Traffic & Audience
leesa.com receives approximately 238.8K monthly visitors and ranks #183,361 globally. The website has a bounce rate of 47% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 1:15 on the site.
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This page provides publicly available information about leesa.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit leesa.com directly at https://leesa.com.