lendenclub.com
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The Asset Class Your Portfolio Needs
How LenDenClub is democratizing credit in India through P2P lending
While traditional banks hoard credit for the wealthy, LenDenClub has quietly built a ₹17,000 Cr+ machine that connects everyday lenders with underserved borrowers. This isn't just P2P lending—it's a calculated assault on India's credit gap.
"LenDenClub isn't just a platform—it's a liquidity engine that turns idle cash into working capital for India's underserved."
The Dual-Sided Playbook
LenDenClub's genius lies in its two-sided marketplace. For lenders, it offers returns that crush traditional fixed deposits. For borrowers, it provides access when banks say no. With 3Cr+ registered users and ₹17,000 Cr+ in volume, they've created a flywheel where liquidity begets more liquidity. The 54% organic traffic share proves they're not just buying users—they're building a brand that attracts both sides naturally.
The Growth Engine
306K monthly visits with 97.4% from India shows laser focus. But the real story is in the keywords: 'lendenclub' (6,170 searches) and 'lenden club' (1,150 searches) dominate. This isn't accidental traffic—it's brand gravity. The 42% direct traffic share indicates strong user retention and repeat engagement. They're not burning cash on ads; they're building a destination.
The tech stack tells a story of modern engineering: Tailwind CSS, Bootstrap, and PWA capabilities suggest a mobile-first approach critical for India's smartphone-dominated market. The 365 employees and $59.3M revenue translate to ~$162K revenue per employee—healthy for a fintech at scale. Yet, with only 1 Trustpilot review at 3.7/5, there's a clear gap in social proof they need to address.
- RBI-registered NBFC-P2P provides regulatory moat
- ₹17,000 Cr+ volume demonstrates proven liquidity
- 3Cr+ users create network effects
- Strong organic traffic (54%) reduces CAC
The Verdict: A Solid Bet with Scaling Challenges
LenDenClub has product-market fit but needs to diversify beyond India and build stronger trust signals
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Meta Tags
P2P Lending in India | Peer to Peer Money Lending Platform - LenDenClub
Lend money and earn good interest on LenDenClub. ✔ Trusted for Peer to Peer Lending ✔NBFC-P2P RBI Registered ✔Highly Rated ✔₹ 17,000 Cr+Lent So Far ✔ 3Cr+ Registered Users
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Reviews (1)
La solicitud es rápida y fácil de usar
La solicitud es rápida y fácil de usar. Recibí mi respuesta de inmediato y la financiación en tan solo dos días hábiles. Sin costos ocultos ni sorpresas. Este es mi tercer préstamo con Lending Club y nunca he tenido problemas ni costos inesperados al pagar por adelantado para ahorrar intereses. Sin duda, los consideraré para cualquier préstamo futuro que necesite.
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About lendenclub.com
Lend money and earn good interest on LenDenClub. ✔ Trusted for Peer to Peer Lending ✔NBFC-P2P RBI Registered ✔Highly Rated ✔₹ 17,000 Cr+Lent So Far ✔ 3Cr+ Registered Users
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Technology Stack
lendenclub.com uses 21 technologies across their website including Font Awesome, Google Fonts, PHP, WordPress, and more.
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Font Awesome, Google Fonts
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PHP
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WordPress
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AWS CloudFront
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DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads
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Google Tag Manager, Google Analytics
Traffic & Audience
lendenclub.com receives approximately 306.6K monthly visitors and ranks #134,198 globally. The website has a bounce rate of 33% with visitors viewing an average of 3.9 pages per visit. Users spend an average of 4:36 on the site.
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