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Letstrack.in: The GPS Tracker That’s Betting Big on India
A deep dive into a $17.5M revenue company with a 2/5 Trustpilot rating and a confusing SEO strategy.
In the crowded world of GPS tracking, Letstrack.in isn't just selling hardware; they're navigating a complex landscape of vehicle security and family safety. But with a confusing SEO profile and a questionable customer satisfaction score, is this the hidden gem of the Indian tech scene or a cautionary tale?
"Letstrack proves that revenue doesn't always equal trust. They are scaling financially while failing to scale customer satisfaction."
The Identity Crisis: Cars vs. Kids
Letstrack's traffic data reveals a schizophrenic user intent. While their top keyword is 'car gps tracker' (3,150 monthly volume), they are aggressively targeting 'gps tracker for kids' (2,040 volume). This dual focus—monitoring heavy machinery and vulnerable children—dilutes their brand message. They are trying to be everything to everyone, which often results in being nothing to anyone.
The Undefined Market
The data shows 85% of traffic comes from 'undefined' locations. This is a massive red flag for any investor or analyst. It suggests either bot traffic, poor analytics implementation, or a lack of clear geographic targeting. For a hardware company shipping physical products, not knowing where your customers are is a logistical nightmare.
Despite the operational confusion, the company is generating significant revenue. With 125 employees, they have the manpower to execute. Their tech stack—relying heavily on jQuery and Bootstrap—suggests a legacy frontend approach, prioritizing function over modern UX. This isn't a flashy Silicon Valley startup; it's a pragmatic, revenue-generating machine focused on the Indian market's specific needs.
- Revenue Reality: $17.5M is a strong figure for a 125-person team, indicating efficient sales operations.
- SEO Anomalies: Ranking for 'wie viel von allen fahrrädern sind in deutschland geklaut' (German) suggests a broken or over-optimized SEO strategy.
- Customer Sentiment: A 2/5 rating on Trustpilot with 69 reviews points to significant friction in the post-purchase experience.
The Verdict: A High-Revenue, Low-Trust Bet
Letstrack is a financial success story struggling with brand clarity and customer experience.
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5 keywordsHow is Letstrack's SEO?
Meta Tags
Letstrack: Smart GPS Tracker for Vehicles, Kids And Luggage
Letstrack GPS Tracker enables you to monitor everything from vehicles to kids with ease. Get real-time location updates and instant alerts.
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Reviews (20)
Good
Good , Let’s experience
Good
Nice and good
This device is very much useful and…
This device is very much useful and awesome 👌
Good Product but Poor After sales Services
I have call at customer care for 10 times, but they never picked up my call not event call back, I have WhatsApp several messages but get reply 2 out of 10 messages No technician available for Installation, not get right wire for installation Using Letstrack GPS in 2 nd Car, but this it’s worst experience
Dear, Thanks for your query. Our executive will call you soon. Regards Team Letstrack
Very basic tracking facility
Very basic tracking facility Most of the time the tracking update on app is very delayed
Dear Sir/Mam, We have improved our app. The newer app has lots of features to track and secure your vehicle. You will get You can contact us on 9311492282 for any assistance. Thanks
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About letstrack.in
Letstrack GPS Tracker enables you to monitor everything from vehicles to kids with ease. Get real-time location updates and instant alerts.
Company Overview
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Technology Stack
letstrack.in uses 9 technologies across their website including Google Fonts, Clarity, Google Tag Manager, Lazy Loading, and more.
Fonts
Google Fonts
Analytics & Marketing
Clarity, Google Tag Manager, Google Analytics
Performance
Lazy Loading
UI Libraries
DaisyUI
CSS Frameworks
Bootstrap, Tailwind CSS
JavaScript Libraries
jQuery
Traffic & Audience
letstrack.in receives approximately 16.4K monthly visitors and ranks #1,685,598 globally. The website has a bounce rate of 74% with visitors viewing an average of 1.4 pages per visit. Users spend an average of 1:12 on the site.
The majority of letstrack.in's traffic comes from undefined, .
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This page provides publicly available information about letstrack.in. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit letstrack.in directly at https://letstrack.in.