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Lever: The Anti-ATS That Hit $59M Revenue
How a 331-person team built the #1 ATS challenger with 10M+ monthly visitors
In a market dominated by legacy ATS giants, Lever didn't just build another applicant tracking system—they built a candidate-first platform that now commands 10.5M monthly visits and $59M in annual revenue. This isn't just software; it's a movement against the soulless resume black holes that plague hiring.
"Lever didn't build a better ATS—they built the first recruiting platform that treats candidates like humans, not database entries."
The Candidate Experience Revolution
Lever's 48% direct traffic share (vs. 13% organic) reveals a critical insight: candidates aren't just finding Lever through search—they're actively seeking it out. This is the power of brand equity in a category where 90% of tools are invisible to end users. Their 24M+ backlinks and 3.8/5 Trustpilot rating from 358 reviews show they've cracked the code on making ATS software something people actually want to use.
The Growth Engine
With $122.8M in total funding and a lean 331-person team, Lever has achieved a remarkable revenue-per-employee ratio of ~$178K. Their top keywords—'lever jobs' (2,600 monthly), 'jobs lever' (1,980)—show they've become a destination, not just a tool. The 52.2% traffic from undefined markets suggests they're winning globally, likely through enterprise expansion and word-of-mouth from tech-forward companies.
The tech stack tells a story of modern web development: Vite for speed, Tailwind CSS for rapid UI iteration, and jQuery (likely legacy code) still hanging around. But what's more telling is what's NOT in the stack—no heavy enterprise frameworks, no monolithic platforms. They're shipping fast and iterating, which aligns with their product philosophy of being agile and user-centric.
- Direct traffic dominates (48%)—candidates actively seek Lever, not stumble upon it
- Enterprise-ready with 331 employees but maintains startup agility
- 24M+ backlinks signal massive content and PR strategy execution
- The 'Palantir neurodivergent fellowship' keyword in top searches shows they're attracting enterprise-level talent programs
Lever is the future of recruiting—built by humans, for humans
At 10.5M monthly visitors and $59M revenue, they've proven that treating candidates well isn't just ethical—it's profitable
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5 keywordsHow is Lever's SEO?
Open Graph Image
https://www.lever.co/wp-content/uploads/2021/03/HomeSlider_Source-Nurture_ab.jpg
Meta Tags
Lever | Flexible Recruiting Software for Today's Hiring Teams
Find, nurture, and hire the best talent easily and efficiently with Lever’s powerful recruiting software. Elevate your hiring results and book a demo today.
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Lever
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Reviews (20)
I sold my motorbike to Superbike Factory
I sold my motorcycle to the Superbike Factory everything done over telephone with no hassle . The day of pick up the driver gives you an estimated time of arrival then a message when your fifteen minutes away. A check over bike do paperwork then wait on money transferring into bank and thats it . Have used dealer before without any problems . As long as your honest with your description of bike you get what they offer you . If you tell lies you will get a reduced over .
The team is a great partner to work with to customize business needs.
Lever is a good solid product. Ease of use. Fairly intuitive. We are able to complete tasks quicker. Posting jobs has been very efficient and easy to track in one place. Ally Nguyen and Tom Marino have been great to work with, making the transition as seamless as possible. They have given us consistent support and assistance in guiding us through the process, and customizing it to our needs
Our implementation team was amazing
Our implementation team was amazing. Set up was easy to follow and any time we had questions they were quick to respond.
Lever is a great option for ATS
The support staff, the training, the ease of use, collaboration the tool offers, and the integration of email and calendaring
Thank you Tom & Lever!
We've been using Lever as our ATS, and it’s been a game-changer for our hiring process. The platform is intuitive, easy to navigate, and has significantly improved collaboration across our team. From sourcing to scheduling, everything is streamlined. Highly recommend it for growing teams looking to scale their recruiting efforts efficiently. Working with Tom on the implementation of our new system was a great experience. He led the project with clarity, organization, and consistent support. Tom kept everything on track, communicated effectively, and made sure the team felt informed and involved at every step.
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About lever.co
Find, nurture, and hire the best talent easily and efficiently with Lever’s powerful recruiting software. Elevate your hiring results and book a demo today.
Company Overview
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Technology Stack
lever.co uses 21 technologies across their website including Wistia, YouTube Embed, Font Awesome, PHP, and more.
Video
Wistia, YouTube Embed
Fonts
Font Awesome
Programming Languages
PHP
CMS
WordPress
Advertising
DoubleClick Floodlight
Analytics & Marketing
Mouseflow, New Relic, Plausible, Google Tag Manager
Traffic & Audience
lever.co receives approximately 10.5M monthly visitors and ranks #5,710 globally. The website has a bounce rate of 42% with visitors viewing an average of 3.0 pages per visit. Users spend an average of 3:14 on the site.
The majority of lever.co's traffic comes from undefined, undefined, .
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