lex18.com
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Lex18: The Local News Titan
How a Kentucky station dominates with 1M monthly visits and 52% direct traffic
In an era where local news is dying, lex18.com is thriving. With over a million monthly visits and a 52% direct traffic rate, WLEX isn't just surviving the digital transition—it's setting the standard for how regional media should operate.
"Lex18 proves that local trust beats algorithmic discovery every time."
The Direct Traffic Powerhouse
The 52% direct traffic rate is the real story here. That's half a million users typing 'lex18.com' directly into their browser or using bookmarks. In a world obsessed with SEO hacks and social virality, lex18.com has built something far more valuable: unbreakable local loyalty. These aren't random visitors—they're a community that chooses this station every single day.
The Kentucky Fortress
With 94.1% of traffic from the U.S. and an employee base of 140 people generating $31.6M in revenue, lex18.com operates as a hyper-focused regional powerhouse. They're not trying to be a national outlet. They own Lexington, KY, and the surrounding markets with surgical precision. This is the anti-viral strategy: depth over breadth, local over global.
The tech stack reveals a modern approach. They're using Tailwind CSS, Bootstrap, and Vite—tools built for speed and iteration. This isn't a legacy platform held together with duct tape. It's a deliberate build that balances the weight of breaking news with the need for mobile-first speed. The presence of Google Analytics and Tag Manager shows they're data-informed, even if their core strength is instinct and local knowledge.
- 52% direct traffic indicates powerful brand recall and local trust
- $31.6M revenue from 140 employees shows efficient monetization
- 94.1% U.S. traffic concentration proves their regional dominance
- 1.5M backlinks suggest strong domain authority in local news
The Local News Blueprint
Lex18 proves that in media, local dominance beats national reach every time
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https://ewscripps.brightspotcdn.com/dims4/default/cc84f53/2147483647/strip/true/crop/1280x672+0+24/resize/1200x630!/quality/90/?url=http%3A%2F%2Fewscripps-brightspot.s3.amazonaws.com%2Fb6%2Fa5%2F48e60995412a99082f5f431198be%2Fdefault-image-1280x720.png
Meta Tags
LEX 18, WLEX, Lexington, Kentucky Breaking News, Weather, Sports and Traffic | LEX18 | WLEX-TV | Lex18.com
WLEX Lex 18 News brings you breaking and developing city news, weather, traffic and sports coverage from the Lexington metro area and across Kentucky on WLEX-TV and Lex18.com.
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About lex18.com
WLEX Lex 18 News brings you breaking and developing city news, weather, traffic and sports coverage from the Lexington metro area and across Kentucky on WLEX-TV and Lex18.com.
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Technology Stack
lex18.com uses 21 technologies across their website including Font Awesome, Adobe Fonts, HSTS, Amazon S3, Amazon Web Services, and more.
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Font Awesome, Adobe Fonts
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Amazon S3, Amazon Web Services, AWS CloudFront
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Traffic & Audience
lex18.com receives approximately 1.0M monthly visitors and ranks #69,999 globally. The website has a bounce rate of 67% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 1:21 on the site.
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