In an era where local news is dying, WKYT is thriving. This isn't just another TV station—it's a digital-first media empire that commands the attention of over 2.6 million Kentuckians every month. While legacy media panics about decline, WKYT proves that hyper-local focus is the ultimate competitive moat.

"They don't chase clicks—they own Kentucky. With 96.3% of traffic from the US, WKYT's hyper-local strategy is a masterclass in market domination."

What's most impressive isn't the traffic numbers—it's the efficiency. With 116 employees generating $23.8M in revenue, they're pulling in $205K per employee. That's a lean operation for a media company, especially one competing with national giants. Their tech stack (Tailwind, Bootstrap, Amazon S3) is modern but pragmatic—no bloated CMS, just reliable tools that scale. They're not chasing AI hype; they're delivering news.

• 628,871 backlinks = massive domain authority in a local market
• 116 employees supporting 2.6M monthly visits = extreme efficiency
• 50% direct traffic = habit-forming product
• 96.3% US traffic = perfect market focus