wdrb.com
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WDRB: The Digital News Powerhouse of Louisville
How a local TV station built a $99M digital empire with 2M monthly visits
In the heart of Kentucky, a traditional broadcast station has quietly engineered one of the most dominant local digital news platforms in America. WDRB isn't just reporting the news—it's capturing the digital attention of an entire metro area with ruthless efficiency.
"They don't chase trends—they own the local search real estate where it matters most."
The Hyper-Local SEO Playbook
WDRB's traffic strategy is a masterclass in local dominance. With 2.1M backlinks and top rankings for 'Louisville weather' (40K monthly searches) and 'Powerball winning numbers' (527K searches), they've built an unassailable moat around Louisville's digital attention economy. The fact that 54% of traffic comes directly to WDRB.com proves they've become a daily habit, not just a search result.
The Revenue Engine
At $99.2M in revenue with 387 employees, WDRB operates with the efficiency of a tech company, not a traditional broadcaster. Their $256K revenue-per-employee ratio suggests they've cracked the code on monetizing local content at scale—likely through a mix of premium local advertising, sponsored content, and digital subscriptions that traditional newsrooms struggle to replicate.
The tech stack reveals their modern approach: Tailwind CSS for rapid UI development, Hotjar for user behavior analytics, and a sophisticated social media presence across TikTok, Twitter, YouTube, Facebook, and Instagram. They're not just broadcasting—they're engaging where audiences actually live.
- Dominates local search with 36% organic traffic despite direct audience loyalty
- Leverages 'news utility' keywords (weather, lottery) for massive traffic volume
- Maintains traditional broadcast credibility while building digital-first engagement
- Uses multiple contact channels (webteam, digitalteam, feedback) showing organized digital operations
The Local Digital News Blueprint
WDRB proves that local dominance requires both broadcast authority and digital execution excellence.
What tech stack does Wdrb use?
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Traffic & Engagement
Rankings
Backlinks & Authority
Search Traffic
Top Organic Keywords
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5 keywordsHow is Wdrb's SEO?
Open Graph Image
https://bloximages.newyork1.vip.townnews.com/wdrb.com/content/tncms/custom/image/47ea3bc8-d7b7-11e8-a2eb-2715aca360ef.png?resize=600%2C600
Meta Tags
WDRB | Breaking News
Read the latest Louisville, KY, and Jefferson County news from WDRB. Get headlines on local weather, traffic, entertainment, and events.
wdrb.com
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About wdrb.com
Read the latest Louisville, KY, and Jefferson County news from WDRB. Get headlines on local weather, traffic, entertainment, and events.
Company Overview
wdrb.com Social Media
Contact wdrb.com
Email Addresses
Phone Numbers
Technology Stack
wdrb.com uses 18 technologies across their website including Font Awesome, Google Fonts, HSTS, reCAPTCHA, Osano, and more.
Fonts
Font Awesome, Google Fonts
Security
HSTS, reCAPTCHA
Privacy & Consent
Osano
Advertising
DoubleClick Floodlight
Customer Support
Zendesk
Analytics & Marketing
Segment, Hotjar, Google Tag Manager, Google Analytics
Traffic & Audience
wdrb.com receives approximately 2.0M monthly visitors and ranks #38,516 globally. The website has a bounce rate of 69% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 1:35 on the site.
The majority of wdrb.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about wdrb.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit wdrb.com directly at https://wdrb.com.