lifeseasons.com
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The $18M Natural Supplement Play
LifeSeasons builds a quiet empire on trust and targeted health solutions
In a supplement market flooded with hype and celebrity endorsements, LifeSeasons is playing a different game: quiet, data-driven growth. They've turned a $18M revenue engine by targeting specific health needs with all-natural formulas, proving that in health tech, specificity beats broad claims.
"Their 45% direct traffic isn't accidental—it's a trust metric that most DTC health brands would kill for."
The Power of Direct Traffic
With 45% of traffic coming directly to lifeseasons.com, they've built a brand that people seek out, not stumble upon. Compare that to the 37% organic search—they're not just ranking for keywords, they're building a loyal customer base that types their URL directly. This is the hallmark of a brand with strong repeat purchase patterns and genuine customer trust.
The Glucose Stabilizer Play
Their top keyword 'sigrid glucose stabilizer ingredients' reveals a smart SEO strategy: targeting specific product searches with high intent. Instead of competing for broad terms like 'vitamins,' they own niche health concerns. This surgical approach to keyword targeting shows deep understanding of their customer's journey—from symptom to solution.
The leadership team tells a story of intentional scaling. CEO Darrin Peterson founded the company with a clear vision, flanked by Codi Peterson in marketing and William Montgomery in finance. This founder-led structure, combined with specialized VPs for sales and performance marketing, suggests a company that's matured without losing its strategic focus.
- Tech stack leans on proven frameworks (jQuery, Bootstrap) rather than bleeding-edge—pragmatic over flashy
- 74 employees generating $18M means ~$243K revenue per employee—efficient for a supplement brand
- Top 5 keywords are all branded or product-specific, indicating strong brand recall over generic discovery
The Quiet Giant Strategy
LifeSeasons proves you don't need viral moments—just consistent execution and a loyal customer base.
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Home - LifeSeasons | Natural Health Supplements
LifeSeasons is an all-natural health supplement brand committed to healthy living with an array of life-enhancing products.
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About lifeseasons.com
LifeSeasons is an all-natural health supplement brand committed to healthy living with an array of life-enhancing products.
Company Overview
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Technology Stack
lifeseasons.com uses 36 technologies across their website including Vimeo, Font Awesome, Adobe Fonts, reCAPTCHA, and more.
Video
Vimeo
Fonts
Font Awesome, Adobe Fonts, Google Fonts
Security
reCAPTCHA
Programming Languages
PHP
CMS
Contentful, WordPress
Cloud & Hosting
AWS CloudFront, Cloudflare
Traffic & Audience
lifeseasons.com receives approximately 279.2K monthly visitors and ranks #206,274 globally. The website has a bounce rate of 83% with visitors viewing an average of 1.3 pages per visit. Users spend an average of 0:43 on the site.
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