lili.co
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Lili: The Bank That Actually Gets Small Business
How a 129-person team built a $28M fintech that 200k+ entrepreneurs swear by
Most business banks feel like they were designed by a committee that hates you. Lili took the opposite approach: build a bank that feels like a co-founder. With 200,000+ small businesses served and $80M in funding, they're not just competing with legacy banks—they're rendering them obsolete.
"They didn't build a bank with features. They built a financial operating system for the self-employed."
The Founder-Led DNA
Led by CEO Lilac David and CFO Efrat Yellin, Lili's leadership team speaks the language of hustlers. With only 129 employees, they're supporting 200,000+ businesses—that's an astonishing 1,550 customers per employee. This isn't just efficient; it's a product-led growth machine where the banking experience itself becomes the primary sales channel.
The Growth Trajectory
Lili's traffic tells a story of organic dominance. With 156,707 monthly visits and 57% direct traffic, they're seeing strong brand recall. The 34% organic search traffic shows they're winning on intent—people aren't just browsing; they're searching for 'lili bank login' and 'lili banking' specifically. This is the hallmark of a product that has achieved product-market fit.
- Zero hidden fees philosophy: Transparent pricing that contrasts sharply with traditional banks
- High-yield savings built-in: Not an afterthought, but a core feature
- Fast setup: The 'Expect more from your business banking' promise delivered in minutes, not weeks
What's most telling is their tech stack: jQuery, Bootstrap, and core-js suggest a pragmatic approach to building over-engineering. They're not chasing shiny objects—they're shipping. With Cloudflare for performance and Hotjar for user insights, every decision is data-driven. This is a team that understands that for small businesses, reliability beats flashiness every time.
The Bottom Line
Lili isn't just another neobank. It's proof that when you obsess over a specific user—small business owners—you can build a $28M revenue business with 129 people while maintaining a 4.7/5 rating. The traditional banks should be worried.
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Open Graph Image
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Meta Tags
Lili - Online Banking For Small Businesses
Fast setup. High-yield savings. Zero hidden fees. Over 200,000+ small businesses served.
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Reviews (20)
Simple and effective banking
Simple and effective banking
Great service!
Great service!
Great platform
I trust it. And count on it
Very
Everything
I Think You Guys Are Doing A Great Job…
I Think You Guys Are Doing A Great Job Since I Have Been Aboard
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About lili.co
Fast setup. High-yield savings. Zero hidden fees. Over 200,000+ small businesses served.
Company Overview
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Technology Stack
lili.co uses 19 technologies across their website including HSTS, Sentry, PHP, and more.
Security
HSTS
Error Tracking
Sentry
Programming Languages
PHP
CMS
WordPress
Cloud & Hosting
Cloudflare
Analytics & Marketing
Hotjar, Google Tag Manager, Google Analytics
Traffic & Audience
lili.co receives approximately 156.7K monthly visitors and ranks #226,015 globally. The website has a bounce rate of 36% with visitors viewing an average of 3.5 pages per visit. Users spend an average of 1:57 on the site.
The majority of lili.co's traffic comes from undefined, undefined, .
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This page provides publicly available information about lili.co. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit lili.co directly at https://lili.co.