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Found: The $132M Weight Loss Bet
Inside the data-driven, telehealth-first approach to sustainable weight management
While the weight loss industry is saturated with apps and fads, Found is building a scalable, medically-guided platform that has already secured $132M in funding and $42.7M in annual revenue. They aren't just selling a diet; they are selling a personalized pharmaceutical protocol wrapped in a consumer-tech experience.
"Found isn't fighting the weight loss battle with willpower; they're fighting it with data and prescriptions."
The Growth Engine
With 169,821 monthly visits, Found's traffic is a mix of organic search (40%) and direct navigation (45%). This high direct traffic percentage suggests strong brand recall and a successful retention loop. Their top keyword, 'found' (42,990 volume), indicates they have successfully claimed the brand name category, a difficult feat in a crowded market.
The User Experience
The platform leverages a 'quiz-to-prescription' funnel that feels more like a DTC e-commerce flow than a traditional healthcare portal. Using technologies like Tailwind CSS and Swiper, the UI is designed to reduce friction. However, the 3.8/5 Trustpilot rating (based on 652 reviews) suggests the reality of medical weight loss—side effects, plateaus, and costs—still creates friction points that a slick UI cannot fully eliminate.
Found's strategy relies on off-label medication usage combined with behavioral coaching. By offering a 'medically-guided' program, they navigate the complex regulatory landscape of telehealth weight loss. Their leadership team, including CFO Randall Rainosek, brings a disciplined financial approach to a sector often criticized for unsustainable burn rates. The $42.7M revenue figure validates that consumers are willing to pay for convenience and medical oversight, even at a premium.
- Telehealth-first model reduces overhead compared to brick-and-mortar clinics.
- Heavy reliance on GLP-1 agonists and other medications (off-label where appropriate).
- Strong social media presence (TikTok, Instagram) targeting a younger demographic.
- Scalable infrastructure built on modern tech stack (jQuery, Bootstrap, PWA).
The Verdict: A Scalable Solution?
Found proves that in the weight loss vertical, clinical efficacy combined with consumer-grade UX is the winning formula for investors.
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Found | Weight Loss Medication Personalized for You
Weight Care from Found. Achievable and maintainable weight loss with individualized, medically-guided programs that fit your life. Take the quiz to see if it's right for you.
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Found
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Reviews (20)
They absolutely keep me on track to log…
They absolutely keep me on track to log my weight. The community is always positive and when there are setbacks everyone rallies around to give support
Found has help me lose the weight that…
Found has help me lose the weight that I’ve struggled to lose for years. The coaches are great and supportive.
Immediate feedback
Immediate feedback, coaching, community support!
Support to sustainable
I have yo-yo dieted for years. I've tried many different food and exercise trends over the years, but nothing has help drive home change like Found has. Found has been extremely helpful with providing guidance, resources and medical aid. So, I have the assistance I need to get on track and develop good, sustainable eating and activity habits.
Love having a partner to help guide me…
Love having a partner to help guide me through better health and weight loss. So convenient, and available. Email back almost immediately and can book a call same day. So easy I dont know why you wouldn't use this helpful tool
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About joinfound.com
Weight Care from Found. Achievable and maintainable weight loss with individualized, medically-guided programs that fit your life. Take the quiz to see if it's right for you.
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joinfound.com uses 18 technologies across their website including Google Fonts, Webflow, unpkg, jsDelivr, and more.
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Traffic & Audience
joinfound.com receives approximately 169.8K monthly visitors and ranks #152,774 globally. The website has a bounce rate of 42% with visitors viewing an average of 8.6 pages per visit. Users spend an average of 2:58 on the site.
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