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Lingo24: The Ghost in the Translation Machine
A 20-year veteran vanished into Unbabel's AI-first rebrand. Here's what survived.
Lingo24.com is a digital ghost, redirecting to Unbabel's platform while the original company's data and reputation quietly persist in the SEO shadows. This isn't a startup story—it's a 20-year legacy analysis of what happens when a human translation agency pivots hard into AI, leaving its domain behind as a breadcrumb trail.
"Lingo24 isn't a company anymore—it's a redirect. The real story is Unbabel's AI platform eating its own legacy."
The Human-AI Hybrid Model
Unbabel's platform isn't pure AI—it's a 'Language Operations' stack that uses AI for speed and human editors for quality. With 179 employees and $7.5M in revenue, they're a lean machine. The Trustpilot score (4.9/5) suggests the human touch still matters, even as they scale. This isn't a translation agency; it's an API for global communication, where humans are the error-correction layer, not the primary workforce.
The Domain Ghost Story
Lingo24.com gets zero traffic today, but its SEO footprint lingers. Keywords like 'lingo request data' (200 monthly searches) and 'unbabel login' (280 searches) reveal a user base still hunting for the old brand. The site's tech stack—Tailwind, Bootstrap, PWA—screams modern web app, not legacy portal. This is a deliberate burial: they kept the code, killed the brand, and let the redirect do the work.
The raw data tells a story of strategic reinvention. Founded in 2009, Lingo24 was a traditional translation agency. By 2023, it had fully rebranded as Unbabel, pivoting to an AI-first model. The old domain now serves as a funnel to Unbabel's login page. The social profiles (@unbabel across Twitter, LinkedIn, Instagram) are consistent. The key people listed—Jorge Cabrera, Andrew Grant—are now Unbabel employees. This isn't a startup pivot; it's a corporate metamorphosis.
- The 'Lingo' brand is deprecated—search traffic is residual, not strategic.
- Unbabel's tech stack (jQuery, core-js, Lottie) suggests a modern frontend, but the lack of public traffic data hints at a B2B-first, low-visibility model.
- Revenue ($7.5M) is modest for a 179-person team, implying either early-stage scale or a focus on enterprise contracts over public growth metrics.
- The 4.9/5 Trustpilot score is a rare signal of quality in an industry plagued by translation errors.
Lingo24 is a cautionary tale of rebranding.
For founders: if you're considering a pivot, kill the old brand cleanly. For investors: Unbabel's model is niche but defensible—if they can scale the human-AI loop. For product people: the tech stack is solid, but the market fit is still uncertain.
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Seamless Multilingual Translation Services - Unbabel
Unbabel’s Language Operations Platform gives businesses the ability to thrive across cultures and geographies by eliminating language barriers.
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Reviews (20)
Excellent
I have been working with Lingo24 for over 10 years now and I have always had good jobs, paid on time, with the best and nicest PMs.
Excellent company
I have been working with Lingo24 for several months. It's one of the best companies I've collaborated. The projects are very interesting, project managers are polite and supportive, the payment is always ontime.
Excellent company!
Excellent company to work for. Very professional, friendly. Never late with a payment!
Very good service
Professional and prompt service
Straight to the point
quick and no faffing
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About lingo24.com
Unbabel’s Language Operations Platform gives businesses the ability to thrive across cultures and geographies by eliminating language barriers.
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lingo24.com uses 15 technologies across their website including Vimeo, PHP, WordPress, and more.
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lingo24.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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