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Jabra Enhance: The 1/2 Price Hearing Aid Disruptor
A $31M-funded startup challenging the $4,000 hearing aid market with OTC tech
The hearing aid industry is a fortress guarded by audiologists and $4,000 price tags—Jabra Enhance is kicking down the door. With a $31M war chest and a direct-to-consumer model, they're selling premium Bluetooth hearing aids for half the price of legacy players.
"They're not just selling hearing aids—they're selling the end of the $4,000 markup."
The User Experience Revolution
Traditional hearing aid purchases require multiple doctor visits and weeks of waiting. Jabra Enhance flips this on its head with a 100-day risk-free trial and remote audiology services. Their model recognizes that 80% of hearing loss patients don't need custom molds—they need accessible, affordable technology. The free trial is a bold statement: they're confident enough to let you return it after three months if you're not satisfied.
The OTC Market Explosion
The 2022 FDA ruling creating the Over-the-Counter hearing aid category was a seismic shift. Jabra Enhance (formerly Lively) positioned itself perfectly in this new landscape. While competitors like Bose and Lexie entered the space, Jabra leveraged its audio pedigree from Jabra (GN Group) to deliver premium Bluetooth connectivity at consumer electronics prices. The $6.9M revenue on a $31M investment suggests they're in aggressive growth mode, likely sacrificing short-term profitability for market share.
The tech stack reveals a sophisticated operation: Google Analytics, Tag Manager, Segment for data orchestration, Zendesk for customer support, and multiple ad pixels (Twitter, Facebook, Microsoft). They're running a full-funnel digital playbook. The single Trustpilot review with a 3.7/5 rating is concerning—this needs volume to build trust in a medical device category where social proof is critical.
- Direct-to-consumer model cuts out audiologist markup (40-60% of traditional pricing)
- Bluetooth connectivity enables streaming from phones and TVs—critical for Gen X/Boomer adoption
- Remote audiology services reduce geographic barriers to care
- 100-day trial is 3x longer than industry standard (30 days)
The $100B Market Is Ripe for Disruption
Jabra Enhance is attacking the 37 million Americans with untreated hearing loss through tech-first accessibility
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Explore Jabra Enhance OTC hearing aids. Bluetooth, rechargeable hearing aids — at 1/2 the price. Includes free 100-day trial & audiology services.
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Lively is a wonderful place to work!
Everyone is truly passionate about creating a better experience for those with untreated hearing loss. The Audiology and Customer Experience teams are top-notch and care so deeply for their customers. Our leadership team tracks and communicates business goals frequently. A win never goes uncelebrated! Employees are cared for in more ways than one - from benefits to career growth opportunities; it's truly a great place to work!
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Explore Jabra Enhance OTC hearing aids. Bluetooth, rechargeable hearing aids — at 1/2 the price. Includes free 100-day trial & audiology services.
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