thirdlove.com
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ThirdLove: The Data-Driven Bra Revolution
How 166 employees built a $40M direct-to-consumer intimates empire
While traditional bra companies relied on guesswork and 32 sizes, ThirdLove built an empire on a radical premise: fit should be data-driven, not a compromise. With 24 half-cup sizes and a 68% direct-traffic dominance, they didn't just sell bras—they engineered a fit algorithm.
"ThirdLove proved that in a market dominated by giants, precision fit and digital-first distribution can carve out a $40M niche."
The Half-Cup Disruption
ThirdLove didn't just innovate on marketing—they attacked the core product gap. With 24 half-cup sizes (A-H), they addressed the 37% of women who fall between standard sizes. This wasn't a feature; it was their entire moat. The result? A 57% direct-traffic engine built on word-of-mouth from fit-obsessed customers.
The Traffic Engine
Their SEO strategy is brutally effective. 'ThirdLove' alone commands 21,250 monthly searches, with 'third love' and 'thirdlove bras' adding another 19,350. The kicker? They own 33% of organic traffic while 57% comes direct—meaning their brand recall is stronger than their search dependency. This is the hallmark of a cult brand, not a commodity.
The tech stack reveals a modern, agile team: Tailwind CSS for rapid UI iteration, Vite for build speed, and PWA for mobile-first commerce. With only 166 employees generating $40.7M in revenue, that's $245K per employee—remarkable efficiency for a hardware-heavy business. The 112,863 backlinks suggest they've mastered PR and affiliate strategies, likely through fit-finder tools and size-guide content that attracts links naturally.
- Direct traffic (57%) > Organic search (33%)—a sign of true brand equity
- Half-cup sizing (A-H) creates a defensible product moat in a crowded market
- Trustpilot 3.9/5 with 133 reviews—solid but not exceptional, suggesting room for CX improvement
- Employee efficiency: $245K revenue per person beats many SaaS companies
ThirdLove is a playbook for vertical DTC
They turned a commodity product into a precision-engineered, data-driven brand with $40M in revenue and a cult-like direct-traffic flywheel.
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Open Graph Image
https://cdn.shopify.com/s/files/1/0305/6249/files/Thirdlove_Profile_Logo_Black.png?v=1752177184
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Thirdlove - Bras and Underwear for Every Body
Bras designed for your body so you always look & feel your best. Available in A-H and half-cup sizes.
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Reviews (20)
Great customer service!
Great customer service!
Hello Jennifer! We're thrilled to hear that you had an amazing experience with our Thirdlove Customer Experience Team. Should you need assistance with anything at all, please don't hesitate to reach out to us. Happy New Year!
Good customer service …
I placed an order that was temporarily lost. When I wrote to ask for a credit Lucille looked into it and sent me tracking info showing it had been delivered. I got her info when I was on vacation and was glad to know the order had been delivered.
Hi Sharon! We're excited to hear that you had a stellar experience with our Thirdlove Customer Experience Team. We were happy to look into where your order was and are happy to hear it was successfully delivered. Should you need assistance with anything at all, please don't hesitate to reach out to us. Have a great holiday season!
Happily satisfied
Just got my minimizer bra. Fits great! Love the material. Looking forward to wearing it for a long while!
Hi Kathy! We're excited to hear that you had an amazing Thirdlove fit and feel with your new minimizer bra. Should you need assistance with anything at all, please don't hesitate to reach out to us. Have a happy holiday season!
Love Third Love
I have been a Third Love customer for six years. The bras are well-designed, eliminate cup gapping, and have excellent customer service to back them up. The most recent style I have been buying has had a little hardware issue. I contacted customer support and they requested a lot of details about the issue, sizing, and how I care for the bras so that they could get the information to the design team. I appreciate this level of service and being able to give feedback to the team because I absolutely love this design and am hoping they can improve the hardware on it. It was recommended that I try a different size and that this may have contributed to the issue, so they are sending me a replacement. I’m definitely sticking around as a loyal Third Love customer.
Hi Elizabeth! We're thrilled to hear that you had an amazing experience with our Thirdlove Customer Experience Team. We were happy to send you that replacement and hope that your new size is a perfect fit and resolves any issues with the hardware. Should you need assistance with anything at all, please don't hesitate to reach out to us. Have a great day!
The customer service at third love goes…
The customer service at third love goes above and beyond my expectations. The products are awesome. I just needed some help with my order for an Insurance insurance claim because my house burnt down. When they asked me if there was anything else they could do I said sure! Send me some new panties! Jokingly, guess what, they did. A very kind gesture, it made my day and it is very much appreciated.
Hi Maria! We're so glad to hear that you had a stellar experience with our Thirdlove Customer Experience Team. We know how much a natural disaster like a fire can affect someone and we're happy to help when we can. Should you need assistance with anything at all, please don't hesitate to reach out to us. Have a great day!
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About thirdlove.com
Bras designed for your body so you always look & feel your best. Available in A-H and half-cup sizes.
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Technology Stack
thirdlove.com uses 36 technologies across their website including UserWay, Wistia, Google Fonts, and more.
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UserWay
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Wistia
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Google Fonts
Security
hCaptcha, HSTS, reCAPTCHA
Error Tracking
Sentry
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PHP
Traffic & Audience
thirdlove.com receives approximately 1.2M monthly visitors and ranks #37,934 globally. The website has a bounce rate of 43% with visitors viewing an average of 4.1 pages per visit. Users spend an average of 2:24 on the site.
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