glamorise.com
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Glamorise: The $14M Niche Titan
How a 69-person company dominates plus-size lingerie with surgical precision
While Victoria's Secret flounders, a quiet giant in New York is printing $14.2M annually by solving one problem better than anyone: the physics of plus-size support. Glamorise isn't chasing trends; it's engineering solutions for 67% of American women who wear size 14 and up.
"Their secret weapon? A 51% direct traffic rate proves customers don't browse—they come specifically for Glamorise."
The Unsexy Billion-Dollar Problem
Glamorise targets a market segment most fashion brands ignore: full-figured women seeking technical performance, not fashion fantasy. Their top organic keyword reveals everything—'which bra is best for hiding back fat' (500 monthly searches). This isn't about looking good in photos; it's about solving real physical discomfort. The company's 14,363 backlinks come from bra fit guides and plus-size communities, not fashion influencers.
The 36K Search Goldmine
Their SEO strategy is brutally pragmatic. They rank for 'bra size calculator' (36,000 monthly searches) by offering a free tool that captures data and builds trust. Contrast this with competitors chasing 'sexy lingerie'—Glamorise owns the informational intent. Their blog drives 36% of traffic by addressing specific pain points: 'why aren't all bras front hook' (400 searches) and 'best bra for back fat'—converting browsers into buyers through education.
The tech stack reveals a company focused on functionality over flash. They use Swiper and Flickity for product galleries, Tailwind CSS for speed, and PWA for mobile commerce. No React frameworks or bleeding-edge tech—just reliable tools that work. Their 3.9/5 Trustpilot rating from 25 reviews suggests solid execution, not viral hype. This is a business built on engineering, not marketing.
- Owns the 'bra size calculator' keyword (36K monthly searches) to capture high-intent traffic
- 51% direct traffic indicates exceptional brand loyalty and repeat purchases
- Targets specific pain points like 'back fat' instead of generic fashion terms
- Uses technical SEO to rank for informational queries, not just transactional ones
The Anti-Fashion Fashion Company
Glamorise proves you can build a $14M business by ignoring trends and solving real problems with surgical precision. While others chase virality, they chase solutions.
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5 keywordsHow is Glamorise's SEO?
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Glamorise Plus Size Bras & Lingerie for Full-Figured Women
Discover our Glamorise plus size bras and lingerie for full-figured women, designed to deliver comfort, support, and confidence! Order the perfect plus size bra!
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Reviews (20)
Customer service was fabulous
Customer service was fabulous! I placed an order and immediately realized that I had it shipped to the incorrect address! I sent an email right away without much hope but Michele came through the next morning and was able to change the address! I am anxiously awaiting the arrival of my new bra. I am hard to fit but am confident that Glamorize will work!
Hi Beth! So happy to hear Michelle was able to get that sorted in time and that your bra is on the way to you. Please follow up with us once you receive it and let us know how it fits. Hopefully it's perfect, but if not we will help find the right size/style for you to make sure you're feeling comfortable and supported!
I made a mistake in the shipping…
I made a mistake in the shipping address and immediately called customer service. I spoke with a LIVE person, Michelle, who graciously assisted me to make the change and have my order sent to the correct address. I hope I have no further need for Customer service, however. if I do, I have no doubt that it will be handled in a friendly and efficient manner. Thank you, Michelle
Hi Jennine, thank you so much for sharing your positive experience with our customer service team. Michelle is a PRO, you'll always be in good hands when she is helping you. We're glad to hear you got your address corrected and we hope you love your new bras. Happy New Year!
Excellent customer service!!
I've been a customer of Glamorise for years now with no issues. With the holiday rush, I ordered some and was worried when u didn't get any updates on is delivery. All I had to do was send an email to express my concern, Bernita got back to me so swiftly, with delivery details, process information. This was such great help, I wish customer service everywhere could really be as soft as this. Thanks Bernita, thanks Glamorise.
Hi Jay - so happy to hear you had a good customer service interaction with Bernita AND that you got your order on time! We hope you enjoy you enjoy your new bras.
I have long been impressed!
I have long been impressed with the quality of the Glamorise Bra’s however the goodness doesn’t stop there. Factor on free shipping, free returns and if UPS claims to have delivered a product and it’s not there, the Glamorise Customer Service team was there to help me work through the issue with a successful response.
Kurt! Thank you so much for your glowing review! We're so happy to hear that you're happy with our products and our customer service support. Don't hesitate to reach out in the future if you need anything!
Great company with excellent customer service..
I worked with Michelle on a package that was not delivered to my mailbox as it stated that it was.. Michelle was prompt professional and friendly. She got on my case right away. I've always liked the glamour i'se products that I have purchased in the past and will continue to do business with that company.. It's hard to find good customer service anymore and they have gone above and beyond. thank you Michelle
Thanks so much for your review, Cindi. We pride ourselves on prioritizing our customers needs so we're thrilled to hear you had a good experience and we hope you love your new bras!
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About glamorise.com
Discover our Glamorise plus size bras and lingerie for full-figured women, designed to deliver comfort, support, and confidence! Order the perfect plus size bra!
Company Overview
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Technology Stack
glamorise.com uses 28 technologies across their website including Vimeo, Adobe Fonts, Google Fonts, hCaptcha, HSTS, and more.
Video
Vimeo
Fonts
Adobe Fonts, Google Fonts
Security
hCaptcha, HSTS, reCAPTCHA
Cloud & Hosting
AWS CloudFront, Cloudflare
Privacy & Consent
Cookiebot
Email Marketing
Klaviyo
Traffic & Audience
glamorise.com receives approximately 237.6K monthly visitors and ranks #171,281 globally. The website has a bounce rate of 52% with visitors viewing an average of 3.0 pages per visit. Users spend an average of 1:12 on the site.
The majority of glamorise.com's traffic comes from undefined, undefined, .
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