listreports.com
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ListReports: The $3.2M Niche Empire
How a 30-person team built a real estate data monopoly without SEO
ListReports isn't chasing the mass market—it's building a $3.2M revenue fortress in the narrowest corridor of real estate tech. While competitors fight for organic search dominance, this 30-person team captures 66% of its traffic through direct visits and a 76,837-backlink moat.
"Organic search is only 7% of traffic because their real estate agents don't Google—they log in."
The High-Trust, Low-Volume Model
With just 174K monthly visits but 66% direct traffic, ListReports operates like a B2B SaaS platform with a consumer habit. Their traffic isn't broad—it's deep. Real estate professionals bookmark, not search. The 7% organic share is a feature, not a bug: it means their users are captive, not browsing.
The Backlink Moat
76,837 backlinks for a 30-person company is an extraordinary signal. While their organic keywords are 'N/A' (a telling data gap), their link profile suggests they've become the de facto data source for real estate content. This isn't SEO gaming—it's becoming infrastructure.
The Trustpilot rating of 1.9/5 with 12 reviews is the elephant in the room. For a company with $3.2M in revenue, this suggests either a niche product that customers tolerate but don't love, or a customer service gap that hasn't yet impacted retention. In real estate tech, where relationships are everything, this is a red flag waving over a green field.
- Traffic concentration: 99.3% from 'undefined' country (likely US-only focus)
- Keyword strategy: Dominating branded and semi-branded terms like 'kw list reports'
- Tech stack: Modern but conservative—jQuery, Bootstrap, Tailwind CSS
- Team composition: 5 key people identified across product, sales, and success
The $10M Question
ListReports proves you can build a $3M+ business with 30 people and zero SEO—by becoming indispensable to a small, high-value audience. The real question isn't about growth; it's about whether they can scale beyond real estate's narrowest corridor without breaking their high-trust, direct-traffic model.
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The leading software and market insights solution for residential mortgage and real estate professionals.
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Reviews (12)
Get It
Very easy to use with a variety of forms to use before, during and after the sell of the home. The reports are created quickly and accurately.
Quality Service <3
That would be because I work here and I'm proud to say that what we do here is of great quality. :)
You guys have a very unique amazing …
You guys have a very unique amazing marketing. I have done Real Estate for 23 years an this is the 1st time that someone does this great marketing for me,wow!!! Thanks Hilda P
Love List Reports
Love List Reports. Use for every Open House
I recommend ListReports to all the …
I recommend ListReports to all the agents in my office on a regularbasis. ListReports flyers are eye catching, easy to read, come branded for the agent, and provide information about the neighborhood the MLS datasheets do not provide. On the rare occasions that I needed help to make a change the ListReports staff was very timely. Great Service!"
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About listreports.com
The leading software and market insights solution for residential mortgage and real estate professionals.
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Technology Stack
listreports.com uses 25 technologies across their website including Google Fonts, HSTS, Webflow, and more.
Fonts
Google Fonts
Security
HSTS
CMS
Webflow
CDN
cdnjs, unpkg, jsDelivr
Cloud & Hosting
Amazon Web Services, AWS CloudFront, Cloudflare
Marketing Automation
HubSpot
Traffic & Audience
listreports.com receives approximately 174.7K monthly visitors and ranks #198,229 globally. The website has a bounce rate of 49% with visitors viewing an average of 3.8 pages per visit. Users spend an average of 1:36 on the site.
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This page provides publicly available information about listreports.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit listreports.com directly at https://listreports.com.