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LiveData: The Invisible Backbone of the OR
A niche SaaS company quietly powering surgical efficiency across 42 employees
While the world obsesses over consumer AI and social media, a $5M company with 42 employees is solving a critical bottleneck in healthcare: the operating room. LiveData isn't chasing hype; it's optimizing the very moment life-saving decisions happen.
"In a market obsessed with scale, LiveData proves that deep vertical focus beats broad horizontal ambition."
The Silent Majority of Traffic
LiveData's traffic profile reveals a fascinating reality: 51% comes from direct traffic, while only 30% comes from organic search. This isn't a viral SaaS startup; it's a mission-critical tool that hospitals bookmark and return to daily. When surgeons and administrators type 'livedata.com' directly into their browser, they aren't researching—they're working. This high direct traffic ratio suggests sticky, daily-use software with high retention, a metric many venture-backed startups would kill for.
The 'OR Schedule' Moat
LiveData ranks for 'or schedule' with 100 monthly searches. It's not a high-volume keyword, but it's the exact phrase typed by surgical coordinators at 6 AM. By owning this specific workflow moment—scheduling—LiveData embeds itself into the hospital's nervous system. They aren't just selling software; they are selling predictability to a chaotic environment. Their product likely integrates deeply with hospital EMRs, creating switching costs so high that the 'cost of change' outweighs any new feature a competitor might offer.
The company's tech stack—jQuery, Bootstrap, Slick—might seem dated to a Silicon Valley engineer, but it signals stability. This isn't a product chasing the latest JavaScript framework; it's a reliable tool built to last. In healthcare, where system uptime is non-negotiable, 'boring' technology is often a feature, not a bug. The presence of Tailwind CSS suggests they are modernizing their UI incrementally without disrupting the core functionality that their 42 employees support.
- Deep vertical integration in 'heavy_industry_and_engineering' (Healthcare Ops)
- Founder-led stability: Jeffrey Robbins remains at the helm as CEO
- High direct traffic indicates product stickiness and daily utility
- Niche keyword ownership ('OR Schedule') creates a defensive moat
The Unsexy Billion-Dollar Opportunity
LiveData proves that in B2B healthcare, solving a painful, specific problem is worth more than a million app downloads.
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LiveData, Inc.
The leading provider of perioperative workflow solutions built to optimize surgery scheduling, improve operational efficiency, and increase patient safety.
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About livedata.com
The leading provider of perioperative workflow solutions built to optimize surgery scheduling, improve operational efficiency, and increase patient safety.
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Technology Stack
livedata.com uses 15 technologies across their website including Font Awesome, Amazon Web Services, AWS CloudFront, HubSpot, and more.
Fonts
Font Awesome
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Marketing Automation
HubSpot
Advertising
LinkedIn Insight Tag
Analytics & Marketing
Google Tag Manager, Google Analytics
Performance
Lazy Loading
Traffic & Audience
livedata.com receives approximately 7.4K monthly visitors and ranks #2,340,817 globally. The website has a bounce rate of 51% with visitors viewing an average of 2.7 pages per visit. Users spend an average of 4:55 on the site.
The majority of livedata.com's traffic comes from .
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